Apple today quietly released new ads featuring the Mac and PC duo that have been the staple of Apple's "Get A Mac" campaign. Multiple users report having seen the ads, with themes including the following:
- Macs do "fun stuff" - Macs work "out of the box" - Macs are "PCs too"
The ads have not been posted to Apple's Get A Mac site. At one point they could be reliably found at ESPN's Soccernet site, however the ad appears to have been replaced.
Update 2: Apple has updated its Get A Mac site to reflect the new ads. The new ads are formally named as follows (with links to Apple's site): - Work vs. Home - Out of the Box - Touche
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2.
iPhone 17e features the same overall design as...
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models.
In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
