Apple U.K. Ads Backfiring?

PC Retail Magazine reports that data from YouGov's Brand Index shows that Apple's recently released U.K. Get A Mac Ads may be backfiring, with Apple's brand popularity reportedly falling 6 points on the company's scale.

A media backlash was levelled against the former Radio Four comedians alongside the YouGov figures. Some claim that the ad campaign propped up a 'smug superiority' stereotype that is sometimes associated with Apple enthusiasts.

Interestingly, we have not been able to find the original data either on YouGov's website or on Media Week's website, a magazine also said to have reported on the story.