Amazon to Sell Unprotected MP3s?

Times Online reports that Amazon has approached all the major music studios about selling unprotected MP3s online.

According to the article, Amazon is aiming to launch this new music store next month in order to challenge Apple's own iTunes store. Apple and EMI made headlines earlier this month by announcing that they would be selling EMI's music catalog on iTunes without any form of digital rights management (DRM).

Not all other studio's appear to have adopted this model and Times Online expects only "EMI and independent labels" to join Amazon's initial launch.

The use of DRM in digital sales has been due to industry concerns about unrestricted piracy of music files. The use of DRM, however, also has limited interoperability between music stores and music players. At present, Apple's iTunes protected songs can be played only on Apple's iPod or Apple TV. Meanwhile, protected content from other online music stores (Napster, for example) cannot be played on the Apple iPod. The launch of unprotected music sales would eliminate these artificial limitations.