While not mentioned in any of the reviews, we've received word that custom Ringtone support is in fact a feature of iTunes 7.3.
A "Ringtone" tab was shown during the original iPhone announcement at Macworld San Francisco, as shown in this photo from Engadget:
Click to Enlarge
iTunes 7.3 is listed as a requirement for the iPhone but has not yet been released by Apple. Reportedly, the new version of iTunes will allow you to convert any song that is available on iTunes into a ringtone with the "Make into Ringtone" feature. The cost for this service is $.99. It's not clear, based on information available, whether or not CD-ripped songs can also be easily converted or this is specifically an iTunes Store feature.
When a song is selected for conversion, a "garageband like" interface comes up to allow you to pic the 30 second clip you want.
Forum member FreeState noticed that Apple's Question/Answer list now shows an image of iTunes with 8 tabs (vs 6 in the video)
One of these tabs could represent Ringtones.
Update: kingjimmy9 let us know that Apple has "corrected" the image and put up one with only 6 tabs:
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.