TheStreet claims that they have heard that Apple is expected to sell 2.35 million iMacs and MacBooks this quarter, beating out analyst estimates by 400,000 units.
Meanwhile, they also claim to have heard more about Apple's "subnotebook Mac" which is described as "ultra-thin" with a 10-12inch screen, sleek rounded edges and less than 2 pounds.
They expect the new subnotebook next quarter in time for the holiday sales season, and even claim a memo has been circulated to tell some employees to cancel vacation plans between Thanksgiving and Christmas.
TheStreet has not been a particularly accurate source of Apple rumors, so this should be taken with a grain of salt. However, it is somewhat consistent with recent rumors of a thin MacBook. TheStreet was previously responsible for the Drop in Production of iPhones rumor which was credited to Miller Tabak & Co. analysts, but was based on a misunderstanding ("We don't have an Apple analyst, we don't even have a tech analyst")
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.