In a New York Times interview with John Markoff, Steve Jobs reveals some details about the MacBook Air, and his thoughts on Google's Android and Amazon's Kindle.
First, Jobs revealed that Apple had gone through about 100 design prototypes to find the "right" form for the MacBook Air. He and Jonathan Ive "were not certain that they would be able to fit the computer into the package that they came up with."
On Amazon's Kindle book reader, Jobs sees the concept as flawed and claims that people simply don't read any more, suggesting a dedicated Apple book-reader is unlikely in the near future:
"It doesn't matter how good or bad the product is, the fact is that people dont read anymore," he said. "Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people dont read anymore."
Finally, on upcoming competition from Google's Android mobile phone platform, Jobs seems doubtful, stating that creating a phone is a lot harder than it looks. Ironically, this mirrors comments made by Palm's CEO about the potential threat of an Apple iPhone before it was announced.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.