While we typically don't follow the ebb and flow of Apple's stock (AAPL) price on MacRumors, today the value of the company dove over 15% when two analysts cut their ratings on Apple.
As reported by The Wall Street Journal, RBC Capital Market and Morgan Stanley both downgraded Apple's value from bullish "outperform" or "overweight" to more neutral "sector perform" or "equal weight". Both cited concerns that Apple may not be able to maintain its traditionally high margins in the face of decreased consumer electronics spending and heightened competition.
Indeed, Apple had hinted at possible margin erosion in their last quarterly conference call. Tomorrow is the last day of the fourth fiscal quarter of 2008.
Update: AAPL closed today at $105.55 per share, down 17.69%.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.