Barclay's Ben Reitzes safely predicts that Apple will offer Black Friday sales this year, including $100 price reductions on "at least a few Mac models". Apple has regularly participated in sales on the day after Thanksgiving ("Black Friday") for at least the past 5 years. This year's Black Friday falls on November 28th.
Price drops of up to $101 have been common, but only on select Mac models. Our historical pricing guide page indicates that both the MacBook and iMac were discounted by up to $101 in the past two years.
Apple's Black Friday sales are available at retail locations, as well as in their online store. The best deals for 2007, however, came from 3rd party retailers such as MacMall and Amazon. High-end MacBook Pros received discounts as high as $300 ($150 instant, $150 mail in rebate). A full list of 2007 sales can be seen here.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.