Apple announced today that 2009 would be Apple's last year participating in Macworld Expo and that Phil Schiller, not Steve Jobs, would deliver the final keynote address. Understandably, speculation has been directed towards health concerns about Steve Jobs as the reason for the withdrawal. Jobs underwent surgery for pancreatic cancer but has been said to been cancer free as recently as July.
CNBC reports that Steve Jobs' decision was one motivated "more by politics than his pancreas".
Sources tell me that if Jobs for some reason was unable to perform any of his responsibilities as CEO because of health reasons, which would include the Macworld keynote, I should "rest assured that the board would let me know."
Instead, the author believes that Apple has been trying to separate itself from Macworld for years with the use of "special events" to introduce new products a few times a year. This is said to give Apple complete control over its own message.
Meanwhile, Macworld Expo organizer IDG is putting on a strong face saying that they are committed to Macworld 2010 and "look forward to many successful years of Macworld to come."
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.