Kara Swisher and Walt Mossberg attended the Apple Media event where Steve Jobs announced the Apple iPad. Swisher has posted a video where Mossberg questions Steve Jobs after the event.
Mossberg brings up the issue of e-book pricing which was reported to be as high as $14.99 as compared to Amazon's $9.99. Jobs assured him that the prices would be "the same".
Meanwhile, on battery life, Jobs states that the iPad will have 140-something hours of continuous music playback (presumably with the screen off). Steve Jobs had said that the iPad would offer 10 hours of video playback during the keynote yesterday, and with one month of standby power. Some have already expressed doubt that the iPad could even achieve 10 hours of playback given the power requirements of the high quality IPS screen. Obviously, we'll get actual battery life testing information once the product is released.
The iPad was announced on Wednesday, and will be shipping in the next 60 days.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
![Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]](https://images.macrumors.com/t/Okb7kitB_gNr6qe5Pex9nQIysD8=/112x112/article-new/2026/01/Apple-Creator-Studio-iWork-suite.jpg)
