Apple Refocusing Final Cut Pro? Jobs says "Next Release Will Be Awesome"
Apple is said to be revamping their Final Cut Pro product to appeal to a more mainstream audience rather than high end professionals. After layoffs in 2007, Apple has reportedly reorganized the Final Cut Pro team under the lead of Randy Ubillos, the developer who completely redesigned iMovie in 2008. The new iMovie was drastic departure from the original iMovie codebase.
According to a report from AppleInsider, the goal of the new Final Cut Pro is to make it "more appealing and useful to the needs of prosumers".
Currently, Final Cut Pro is targeted at advanced professionals with a scaled down, less expensive Final Cut Express version sold to users who don't need all of its high end features. Because Apple now primarily sells the Express version, the company wants to rethink Final Cut Studio and scale its overall development to better fit the majority of its customers.
Steve Jobs was recently questioned about the fate of Final Cut Pro. MacSoda sent an email to Jobs asking about layoffs and the future of the application. Jobs replied:
We certainly do [care about Pro apps]. Folks who left were in support, not engineering. Next release will be awesome.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
