Apple Refocusing Final Cut Pro? Jobs says "Next Release Will Be Awesome"
Apple is said to be revamping their Final Cut Pro product to appeal to a more mainstream audience rather than high end professionals. After layoffs in 2007, Apple has reportedly reorganized the Final Cut Pro team under the lead of Randy Ubillos, the developer who completely redesigned iMovie in 2008. The new iMovie was drastic departure from the original iMovie codebase.
According to a report from AppleInsider, the goal of the new Final Cut Pro is to make it "more appealing and useful to the needs of prosumers".
Currently, Final Cut Pro is targeted at advanced professionals with a scaled down, less expensive Final Cut Express version sold to users who don't need all of its high end features. Because Apple now primarily sells the Express version, the company wants to rethink Final Cut Studio and scale its overall development to better fit the majority of its customers.
Steve Jobs was recently questioned about the fate of Final Cut Pro. MacSoda sent an email to Jobs asking about layoffs and the future of the application. Jobs replied:
We certainly do [care about Pro apps]. Folks who left were in support, not engineering. Next release will be awesome.
Popular Stories
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company.
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform.
Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns.
The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49.
There...
