It seems Steve Jobs had good reason for his angry reaction to Microsoft's acquisition of game developer Bungie in 2000. It wasn't just because Microsoft had managed to swipe up a prominent Mac developer. Apparently, Apple had also been working to acquire Bungie at that time. Develop cites an ex-Bungie employee about what might have been.
His account of the circumstances was that Phil Schiller - Apple's senior vice president of worldwide product marketing - then had a meeting with Steve Jobs to discuss if the Macintosh manufacturer should proceed with acquiring Bungie.
"Schiller asked Steve, who said no," Deniz tells Develop. "[But] after a week, Steve said yes. Schiller calls Bungie, but Bungie had already consummated the deal with Microsoft".
It's interesting to speculate how events would have played out if Apple had managed to acquire Bungie at the time. Halo, of course, became a massive success and has been the Xbox's flagship title since its launch.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.