'Google Goggles' Updated With Print Ad Recognition, Sudoku Solving

Print ad recognition allows users to simply snap pictures of print ads in major U.S. magazines and newspapers to retrieve web search results about the products and brands featured in the ads.

We're excited to take another step in our vision of connecting offline media to online media. The next time you're flipping through the pages of your favorite magazine, try taking a picture of an ad with Goggles. Goggles will recognize print ad and return web search results about the product or brand. This new feature of Goggles is enabled for print ads appearing in major U.S. magazines and newspapers from August 2010 onwards.

Google Goggles' Sudoku solver allows users to take photos of printed Sudoku puzzles and and have them automatically solved, useful for helping users check their work if they don't have solutions handy.