Apple Still Holding Second Place Among Global Smartphone Manufacturers

Research firm IDC has released the results of its survey of worldwide smartphone sales for the fourth quarter of 2010, finding Apple holding onto the same second-place ranking it earned last quarter as the top manufacturers see their shares decline slightly as small vendors ride the Android wave to greater sales.

100314 idc 4Q10 smartphones
Worldwide Smartphone Sales in 4Q10 in Millions of Units (Source: IDC)

According to the results, Apple's 16.1% share of the smartphone market in the fourth quarter trailed only Nokia's 28.0% share and came in solidly ahead of Research in Motion and its 14.5% share. Apple's share dipped slightly from the 17.4% share it held in the previous quarter, and came in on par with the same 16.1% share the company held in the fourth quarter of 2009.

Apple's iPhone gained more ground in the worldwide smartphone market, with shipment volume growth coming from Asia/Pacific and Japan. In addition, Apple made further inroads into the enterprise market, with more companies adding Apple to their approved smartphone list and increased development of corporate-centered applications. Rumors of an iPhone 5 have begun to heat up the blogosphere, with many expecting a new design and perhaps a mobile wallet.

Consequently, Apple's 86.2% year-over-year growth essentially mirrored the smartphone industry's overall growth rate of 87.2%, with major players Nokia and Research in Motion checking in at only 36% growth while Android-focused manufacturers such as Samsung (438.9%) and HTC (258.3%) saw tremendous growth in market share, but not enough to overtake the three leaders. Total smartphone sales topped 100 million in the quarter for the first time in history.

135929 idc 2010 smartphones
Worldwide Smartphone Sales in 2010 in Millions of Units (Source: IDC)

In looking at full-year results for 2010, Research in Motion edged out Apple by a margin of 16.1% to 15.7%, although the gap was much smaller than the 5.4 percentage point difference seen in 2009.

Related Forum: iPhone

Popular Stories

wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...