Apple Poaching Gaming PR Execs from Activision and Nintendo
MCV reports that Apple has poached two major public relations executives
from Nintendo and
Activision, respectively. (
via MacNN)
Apple has poached not one but two of the games industry's best PR execs - with Activision's Nick Grange set to join Nintendo's Rob Saunders at the manufacturer.
Nintendo's Rob Saunders left the company after seven years and is said to have played a key role in the launches of the Nintendo Wii and Nintendo DS. Meanwhile, Nick Grange has a long history in the games industry at Electronic Arts, Microsoft and most recently Activision. Saunders will reportedly be working at Apple on PR for apps across all iOS devices, while Grange will be focused on iPad hardware.
The gaming cross-over with the iOS devices is not a new phenomenon. In fact, Apple even embraced it by advertising the iPod Touch as a gaming device. The move also reinforces the fact that Apple's iOS devices are increasingly competitive to handheld gaming devices from Sony and Nintendo. Nintendo described Apple as the "enemy of the future" and Sony has been making efforts to better compete with Apple's mobile devices.
Popular Stories
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
