Panic developer Cabel Sasser noticed a strange bug in the iTunes App Store this evening. As part of the hardware requirements on several new apps, a placeholder name "ix.Mac.MarketingName" has appeared on several apps' iTunes listings.
The listing appears on Panic's new universal SSH client for iOS called Prompt [App Store] which appeared in the App Store this evening as well as many other Universal apps in the App Store.
It's clearly a glitch that will be corrected quickly, but it's led some to speculate that it's a placeholder for another unknown device.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
I've been trying to score an iPad2 and now here comes the new ix.Mac.MarketingName, which sounds awesome! So between this and iPad2, ATV2, Air, MBP, iPhone, Mac Pro, Nano and iMac, what should I get?
Mostly I would use this for web surfing and light photo editing, but it also needs to dry laundry and serve as daily transportation for my 8 mile commute. But, I'm worried the new ix.Mac.MarketingName requires Z-rated tires, which are quite expensive. I'm also curious whether, with the right apps, the ix.Mac.MarketingName can serve as a prophylactic or if it's better to have a dedicated device for that.
So, whaddya think? What other ix.Mac.MarketingName rumors have you heard? :apple:
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.