Apple Retail Stores Making Preparations for OS X Lion Launch Next Week? - MacRumors
Skip to Content

Apple Retail Stores Making Preparations for OS X Lion Launch Next Week?

A pair of reports today are suggesting that Apple may be preparing its retail stores for a launch of OS X Lion next week, with MacBook Air and other hardware updates likely to follow alongside or soon after the new operating system debuts.

9 to 5 Mac reports that Apple has scheduled "overnights" for next Wednesday, July 13th, events where store layouts and promotional materials are tweaked and store management is briefed on new products. While the source offers no information on exactly what will take place during next week's overnights, it seems reasonable to guess that OS X Lion will be a focus of the changes.

os x lion advances even further
AppleInsider follows up with its own report also mentioning overnights scheduled for next week, although the source for that claim did not offer a specific day for the changes. In addition, sources for the report indicate that Apple is requiring that a number of display machines in its retail stores have their RAM upgraded by this Sunday, leading to speculation that Apple is topping them off in advance of the OS X Lion launch.

Separate sources for the report specifically indicate that Apple is preparing OS X Lion for a public launch next week, with revamped MacBook Airs potentially set for an introduction the following week. Retail sources have also indicated that Apple may be formally inviting some customers to download Lion at their local retail stores next week in order to receive assistance learning their way around the new operating system.

Beyond the MacBook Air, Apple appears to have a significant number of other Macs in line for refreshes, including the Mac mini, MacBook and Mac Pro. Other lines such as the MacBook Pro and iMac that have been updated more recently may also be seeing some stock shortages as Apple tries to make the conversion over to systems with Lion preinstalled.

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

200 months ago
It will be awesome to see the new hardware.
It will be awesome to see the new OSX crashing and burning like all recent Apple OSXs have done in their first months of release. I can almost guarantee that OSX 10.7 is about as ready to release as a fornicator thinking about Dr. Ruth.
You clearly haven't tried Lion golden master. I've been using it for about a week and haven't had ONE crash since. Nor did i find any significant bugs.
Score: 48 Votes (Like | Disagree)
*LTD* Avatar
200 months ago
It will be awesome to see the new hardware.
It will be awesome to see the new OSX crashing and burning like all recent Apple OSXs have done in their first months of release. I can almost guarantee that OSX 10.7 is about as ready to release as a fornicator thinking about Dr. Ruth.
Don't put any money on your guarantee.

I've been using DP4 as my main OS since its release. That is, I wiped my MBPs drive and did a clean install of Lion DP4. Daily OS, with all my files, all the apps I use, everything. I'm treating it as a full release every day. This is how you really test stuff. It isn't futzing around with a vanilla copy on a separate drive. Instead, it's about forgetting that it's a preview and relying on it every day while taking your chances. Not everyone is able to do this, but for those that are, they'll learn damn quick whether this is something that's ready for release.

It's extremely stable and there are no showstopper bugs (and my hardware isn't exactly new, either.) This is the general consensus.

If the GM is anything like this (an improvement over DP4, apparently) Lion will be damn-near flawless upon release.

This will be an extremely hard act for the competition to follow.
Score: 36 Votes (Like | Disagree)
200 months ago
One person does not make a safe bet for stability in the OS. Wait and see. I'd be amazed if Apple released an OSX that is perfect. It isn't even close to possible.
I'm really sorry to disappoint you, but it's working fine for almost everybody. Even better, i haven't seen anybody who have encountered serious problems with it. You are just trolling, sir.
P.S
Oh, and yes, i have a 2007 (the first aluminum iMac) and a 2009 mac mini.
Score: 35 Votes (Like | Disagree)
Sodner Avatar
200 months ago
It will be awesome to see the new hardware.
It will be awesome to see the new OSX crashing and burning like all recent Apple OSXs have done in their first months of release. I can almost guarantee that OSX 10.7 is about as ready to release as a fornicator thinking about Dr. Ruth.

Sorry to disappoint you but I have it on my Air and its running fine. :rolleyes:
Score: 34 Votes (Like | Disagree)
200 months ago
AppleInsider is pretty incredible. They took 9to5mac's report, made it more vague and about 10 pages longer without adding anything extra.

They should offer their services to people trying to write a long dissertation
Score: 33 Votes (Like | Disagree)
Sodner Avatar
200 months ago
One person does not make a safe bet for stability in the OS. Wait and see. I'd be amazed if Apple released an OSX that is perfect. It isn't even close to possible.

Okay, now its a group of people telling you that you are wrong. :p
Score: 27 Votes (Like | Disagree)
Latest Stories
1Password for Agents Keeps Your Passwords Hidden From AI
1Password for Agents Keeps Your Passwords Hidden From AI
22 minutes ago
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
54 minutes ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
2 hours ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
2 hours ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
3 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
4 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
4 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
7 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
8 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
8 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
9 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
10 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
11 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
11 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
15 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
15 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
16 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
16 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
17 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
17 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
17 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
22 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
1 day ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
1 day ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
1 day ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
1 day ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
1 day ago