Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

Apple Revises "What Makes An iPhone An iPhone" Ads

Tuesday August 2, 2011 5:31 PM PDT by Jordan Golson

Apple has rereleased two new television ads, slightly altering the final tagline in a campaign it launched earlier this year.

The old ads, from April, ended with the announcer saying: "If you don't have an iPhone, well, you don't have an iPhone."

The new ones are much friendlier, telling viewers about iPhone features and noting they are "just one more thing that makes an iPhone an iPhone."

The new ad:

The old ad:

Thanks Jacob!

This article briefly claimed these were new ads, but we have revised it to note that they are remakes of an earlier campaign.

Top Rated Comments

unobtainium

190 months ago

So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.

Score: 15 Votes (Like | Disagree)

SidewaysTakumi

190 months ago

Why don't you whiners just leave the site? If you don't like the news/rumors that are offered, spend your time elsewhere. Some people enjoy this site and would like to keep it that way.

Score: 12 Votes (Like | Disagree)

jlgolson

190 months ago

If the OP had done a basic Google search, or even followed Apple news, he would have known that these were posted months ago.

So arn just messaged me on Twitter saying that he's editing it and that there was some small changes. What are they? I can hardly tell the difference, but I haven't tried playing them side by side.

Post revised. They are new in the sense that they are remakes of an earlier ad. Notably, Apple changed the tagline that a number of people strongly disliked.

Score: 8 Votes (Like | Disagree)

applefan289

190 months ago

"If you don't have an iPhone, screw you."

Score: 7 Votes (Like | Disagree)

ItsNick

190 months ago

I think I've seen these... It's deja vu all over again.

Score: 4 Votes (Like | Disagree)

shazzam

190 months ago

So they changed it from "Yep, if you don't have an iPhone, well, you don't have an iPhone" to "Just one more thing that makes an iPhone an iPhone."

Truly earth shattering breaking news.

The earlier ad was obnoxious and Apple changed it. That's interesting to me (the ad always bugged).

Your posts in this thread, on the other hand, do come across as truly pointless.Yep, old ad was obnoxious. Something I thought Apple had truly tried to distance itself from. The reprise is friendlier.

Score: 3 Votes (Like | Disagree)

Read All Comments

Popular Stories

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by Joe Rossignol

Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...

• 79 comments

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by Joe Rossignol

Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by Joe Rossignol

Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...

• 149 comments

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by Juli Clover

In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...

• 155 comments

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by Joe Rossignol

While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

• 37 comments