Yesterday Apple revealed the changes it is making to the iconic Fifth Avenue Cube in a drawing on the side of the temporary construction barriers. The multi-million dollar upgrade will reduce the number of glass panes from 90 to 15 by using larger, seamless pieces of glass, and will give the cube a much cleaner, more streamlined look:
The above rendering of the new cube, provided to Gothamist by Apple, shows what the improved structure will look like. Compare the simplified glass structure in the rendering above to the much more complicated glass in the old cube:
The tall, huge pieces of glass bring to mind the glass frontages in newer Apple Stores like the Pudong location in Shanghai or the Upper West Side location in Manhattan. IFOAppleStore has additional details about the new glass technology behind the building.
The upgraded cube is scheduled for completion this November.
Monday October 19, 2026 9:37 am PDT by Joe Rossignol
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name.
The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Tuesday October 20, 2026 11:12 am PDT by Juli Clover
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day.
Many apps are shown in landscape...
Monday October 19, 2026 9:05 am PDT by Juli Clover
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week."
Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display.
Can't wait to pro and tell next week....
Whenever pitching before/after graphics, always show the new in bright sunlight, with perfectly clean, sanitized surroundings, and show the existing structure on a dark evening, on an overcast, rainy day with cluttered surroundings.
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
