Steve Jobs Continued Working on Apple's 'Next Product' Until Day Before He Died - MacRumors
Skip to Content

Steve Jobs Continued Working on Apple's 'Next Product' Until Day Before He Died

jobs white iphone 4PCMag.com points to comments from Masayoshi Son, CEO of Japanese carrier Softbank, revealing that Steve Jobs continued to work on Apple's "next product" at least up until the day before he died earlier this month. According to Son, Tim Cook cut short a meeting with Son following the iPhone 4S media event on October 4th to take a phone call from Jobs.

Son said, "I visited Apple for the announcement of the iPhone 4S [at Apple headquarters in Cupertino, California]. When I was having a meeting with Tim Cook, he said, 'Oh Masa, sorry I have to quit our meeting.' I said, 'Where are you going?' He said, 'My boss is calling me.' That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died."

Son, speaking in a public interview with U.S. Ambassador to Japan John Roos last weekend, went on to express admiration for Jobs, citing his dedication until the end as evidence for his incredible spirit and passion.


Son did not disclose what product it was that Jobs and Cook talked about, although he had previously mentioned that Jobs was intimately involved in plans for the next-generation iPhone that Apple is already working on. Jobs would obviously also have had input into other devices such as the iPad 3 that will make an appearance before the next iPhone, and he is said to have left Apple's pipeline with four years' worth of products that the company will use to plot its future.

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...

Top Rated Comments

hobo.hopkins Avatar
188 months ago
I thought Cook was the boss already at that time. Didn't Steve Jobs already step down from being CEO by then?
You're right. Although I think Steve Jobs, in whatever official position, would still have been considered "the boss."
Score: 54 Votes (Like | Disagree)
Junipr Avatar
188 months ago
Even CEO Tim still saw Steve as "The Boss".. awesome.
Score: 40 Votes (Like | Disagree)
188 months ago
He may have talked about the next product a little bit, but I'm sure he was actually calling to say goodbye. :(
Score: 37 Votes (Like | Disagree)
The Samurai Avatar
188 months ago
What a legend, some dedication.
Score: 31 Votes (Like | Disagree)
188 months ago
I thought Cook was the boss already at that time. Didn't Steve Jobs already step down from being CEO by then?

Tim Cook is CEO. The CEO works for the board of directors. The chairman of the board was at the time Steve Jobs. Thus, Steve was still the boss.
Score: 28 Votes (Like | Disagree)
skinuca Avatar
188 months ago
I thought Cook was the boss already at that time. Didn't Steve Jobs already step down from being CEO by then?
Umm, he was the Executive Chairman of the Board, and thus Tim really still worked for him. :apple:
Score: 22 Votes (Like | Disagree)