Apple has posted a new iPad 2 TV ad on their YouTube page. The new ad is titled "Love":

For some it's a lifelong passion, for others, it's something discovered yesterday. We all have things that speak to us. They drive us to get up early and stay up late. Getting lost in the things we love has never felt quite like this.

As always, Apple appeals to iPad usage and emotional response over technical specifications.

Top Rated Comments

Feltzem Avatar
186 months ago
I think it's ridiculous that smartphone & tablet commercials just list off the specs. The average consumer isn't going to know or care about those things, they want to know what the product can do and how well it does those things, which is what this commercial does. Apple's advertising is one of the reasons they're so successful- ads like this that create an emotional connection to the customer. Something like 'The new Samsung Galaxy S2, with it's dual core processor and 8MP camera...' might sound impressive to someone, but in reality they have little idea what those things mean.
Score: 19 Votes (Like | Disagree)
kjs862 Avatar
186 months ago
Very nice commercial. Apple isn't really about computers, iPhones, or iPads, but it's about enabling people to achieve what they love in their heart so they can change the world for the better.
Score: 7 Votes (Like | Disagree)
isoMorpheus Avatar
186 months ago
Love the little dinosaur tent!
Score: 6 Votes (Like | Disagree)
mrgraff Avatar
186 months ago
Nice commercial and all, but will my wife love the new dual core Tegra 2 chipset?
Score: 3 Votes (Like | Disagree)
Broph Avatar
186 months ago
Very nice commercial. Apple isn't really about computers, iPhones, or iPads, but it's about enabling people to achieve what they love in their heart so they can change the world for the better.

I think you're looking too much in to it.
Score: 3 Votes (Like | Disagree)
*LTD* Avatar
186 months ago
Wonderfully succinct, and I love the accompanying guitar music
Indeed.

"Be brief, but make every word tell."
Score: 3 Votes (Like | Disagree)

Popular Stories

wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...