Scott Forstall Profiled as Apple's 'CEO-in-Waiting' - MacRumors
Skip to Content

Scott Forstall Profiled as Apple's 'CEO-in-Waiting'

forstallAs we noted last September, Fortune's Adam Lashinsky has written a new book entitled Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, an unauthorized look at the inner workings of Apple. The book is due for release on January 25.

Fortune offers one tidbit from the book today, profiling Senior Vice President for iOS Software Scott Forstall as Apple's current "CEO-in-waiting". The book paints a similar picture to one offered by offered by BusinessWeek last October, portraying Forstall as an aggressively ambitious "mini-Steve".

He's young (43). Comfortable on stage (played Sweeney Todd in high school). Has serious nerd credentials (Stanford, NeXT). Shares Steve Jobs' obsession with detail (keeps a jeweler's loupe in his office to check every pixel on every icon). And the division he heads -- mobile software -- drives nearly 70% of Apple's (AAPL) income.

"He's a sharp, down-to-earth, and talented engineer, and a more-than-decent presenter," one entrepreneur told Adam Lashinsky. "He's the total package."

But Lashinsky also notes that Forstall's open ambition has ruffled a few feathers at Apple, reportedly stemming in part from efforts to consolidate his influence while Steve Jobs was on medical leave. Previous reports have suggested that Forstall's personality was at least partially responsible for "Godfather of the iPod" Tony Fadell leaving the company in 2010.

Tim Cook was awarded 1,000,000 restricted stock units in an effort to keep him in the role of Apple CEO until at least 2021. Roughly eight years Cook's junior, Forstall would be in a good position to succeed Cook at some point in the future should Apple be able to keep him within the senior executive team.

Inside Apple will be available from numerous retailers, including from Amazon as a hardcover book, Kindle e-book, and CD audiobook, and from Apple's iBookstore [iTunes Store].

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

193 months ago
I've always thought he was a bit of a dick, so I think he'd fit well into the Apple CEO chair one day.
Score: 23 Votes (Like | Disagree)
basesloaded190 Avatar
193 months ago
yeah, have to agree with you there, sir. god knows what happens behind the scenes - he might be one of the best businessmen in the world, but he's onstage performance last keynote left me cold.

I was surprised too not to see him more excited about introducing a new product knowing one of his best friends was lying on his death bed. :rolleyes:
Score: 20 Votes (Like | Disagree)
193 months ago

(keeps a jeweler's loupe in his office to check every pixel on every icon)

This all sounds very amazing and romantic, except that's completely stupid. If he actually wanted to check every pixel, he would zoom in photoshop or another digital graphics editing software package that allows enlargement and observation of discrete pixels. If you're using a loupe with a real screen you're magnifying in the real analog world and that's ridiculous for a number of reasons. Do you know any graphic designer who would possibly do this? Of course not, and not because they aren't clever..

Sounds like yet another book full of hype and spin and nonsense

This silly book aside, this guy does seem sharp
Score: 14 Votes (Like | Disagree)
193 months ago
Tim Cook has had the Permanent job full-time for only a few short months & his successor is already being identified?!

A LOT can change between now and 2021...
Score: 14 Votes (Like | Disagree)
193 months ago
and one other thing... Apple doesn't need the next Steve Jobs. It needs someone to make a name for themselves... their own name, their own way.
Score: 12 Votes (Like | Disagree)
BobbyRond Avatar
193 months ago
yeah, have to agree with you there, sir. god knows what happens behind the scenes - he might be one of the best businessmen in the world, but he's onstage performance last keynote left me cold.

That Keynote left me cold too, but you do have to realize that he was on stage with a HUGE gap to fill, also knowing that Steve Jobs was in his final hours and not having anything really new to report. A lot of that Keynote consisted of repetition.

Steve Jobs did have a level of charisma that Tim Cook will never have. Let's just hope the following Keynotes will be interesting to look at again...
Score: 9 Votes (Like | Disagree)
Latest Stories
1Password for Agents Keeps Your Passwords Hidden From AI
1Password for Agents Keeps Your Passwords Hidden From AI
6 minutes ago
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
38 minutes ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
2 hours ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
2 hours ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
3 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
4 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
4 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
7 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
7 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
8 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
9 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
10 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
11 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
11 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
15 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
15 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
16 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
16 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
16 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
17 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
17 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
22 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
23 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
1 day ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
1 day ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
1 day ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
1 day ago