Thomas Schlijper posts a stunning photo of the glass staircase at Apple's new Amsterdam retail store in the historic Hirsch building. The store, which opens to the public this Saturday, is Apple's first in the Netherlands.

amsterdam store staircase
Previously-revealed floor plans for the location show a large two-level store with a massive 20-seat Genius Bar extending along one wall of the first floor. In the weeks leading up to the opening, Apple has been concealing the store's interior with striking orange window coverings.

Top Rated Comments

Joshwawilson Avatar
182 months ago
The overseas stores are making the state-side stores look like dumps.
Score: 19 Votes (Like | Disagree)
ThomasSchlijper Avatar
182 months ago
The photographer must have breached some contract. Though it is good to know that Apple hires locals photographers on these assignments.

Actually: Apple didn't hire me. Worse: Apple refused to host me at the press opening, for unknown reasons. Happily they uncovered the windows the day before the opening, that's how I could make this shot :-)
Score: 15 Votes (Like | Disagree)
fesoj Avatar
182 months ago
I imagine everyone using those stairs will be wearing pants?
Score: 14 Votes (Like | Disagree)
flipperfeet Avatar
182 months ago
I dunno, I admire the technology and engineering required to create stairs like this, but I also find it pretty gaudy.

In terms of safety, longevity, and maintenance, glass is really not a good material for things that people walk on or constantly stay in close proximity to.

What are you basing this observation on, the panes of glass in your house, the windshield in your car? Modern architectural glass couldn't be more different.
Score: 11 Votes (Like | Disagree)
writingdevil Avatar
182 months ago
I dunno, I admire the technology and engineering required to create stairs like this, but I also find it pretty gaudy.

In terms of safety, longevity, and maintenance, glass is really not a good material for things that people walk on or constantly stay in close proximity to.

I'd like to know the basis for your research or data on glass, this specific glass if you have it, that confirms it is not good for "safety, longevity and maintenance" and even more, "things people walk on or constantly stay in close proximity to." Have you actually read background on the development of this glass? It was published some time ago.
Everybody is entitled to their opinion on the webs., like "it's gaudy"...just like sitting around a bar and having beers and everybody spouts their likes and dislikes...but the glass info? improving that?
Score: 11 Votes (Like | Disagree)
KingJosh Avatar
182 months ago
and this is what the Apple haters just don't get. Apple put effort into their **** :P
Score: 10 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...