Information workers in the enterprise sector would like a Microsoft tablet but an Apple phone, according to Forrester Research's annual Mobile Workforce Adoption Trends survey of 10,000 enterprise staff (via AppleInsider).

zdnet-forrester-2013-mobile-workforce-adoption-620x328
For tablets, preferences were 32% Microsoft Surface, 26% iPad and 12% Android tablet. For phones, the figures were 33% iPhone, 22% Android and just 10% Windows Phone.

Notably, 79% of respondents said that they don't currently use a tablet for work purposes, with only 17% saying that they're not interested in using one, suggesting that there remains a substantial market opportunity should companies be willing to support tablets.

The Surface tablet has so far received a generally lukewarm reception, with many taking the view that trying to be both a tablet and a laptop left it compromised in both roles, so Microsoft will undoubtedly be encouraged by this evidence that it may yet succeed in the enterprise sector.

Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
Related Forums: iPad, iPhone

Top Rated Comments

nagromme Avatar
170 months ago
Alternate headline:

Microsoft Tablets Well Received by Those Who Have Not Used Them
Score: 15 Votes (Like | Disagree)
spazzcat Avatar
170 months ago
What are Enterprise Information Workers? Are these IT employees?
Score: 5 Votes (Like | Disagree)
FloatingBones Avatar
170 months ago
I think IT workers like the idea of being able to run MS Office apps on a tablet. They haven't actually seen now these apps run on Surface RT and Surface Pro devices. :(

This dynamic will change when/if MS offers a version of Office for the iPad.
Score: 4 Votes (Like | Disagree)
jontech Avatar
170 months ago
Until we tested the MS tablet


Give us iPad please
Score: 4 Votes (Like | Disagree)
Carlanga Avatar
170 months ago
Alternate headline:

Microsoft Tablets Well Received by Those Who Have Not Used Them

I bet you have never touched one; it's a great little device and this comes from someone that has not bought a MS desktop OS since 2006.
Score: 3 Votes (Like | Disagree)
Thunderhawks Avatar
170 months ago
What are Enterprise Information Workers? Are these IT employees?

They work for the website

www.startrek.com

releasing information about the enterprise, movies, actors, sequels etc.
Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...