Intel Launches Haswell Processors Ahead of WWDC Mac Updates - GeekWebGuides
Skip to Content

Intel Launches Haswell Processors Ahead of WWDC Mac Updates

haswell_chipIntel today officially announced the launch of its latest family of Core processors, formerly known as "Haswell". The new processors are making their way into a number of new computers, and are expected to be included in Apple's next-generation Macs, some of which are likely to make their debuts at next week's Worldwide Developers Conference (WWDC).

The new chips offer significant improvements in integrated graphics performance, as well as modest CPU performance improvements and a major effort toward increasing battery life in notebooks.

Delivering Intel's largest generation-over-generation gain in battery life enablement in company history, 4th generation Intel Core processors can bring an 50 percent improvement in battery life over the previous generation in active workloads when watching movies or surfing the Internet, and two to three times improvement in standby battery life. For some systems coming to market this year, over 9 hours of active use battery life or 10 to 13 days of standby with fresh data on a single charge is expected.

Ars Technica has been providing overviews of the new chips, beginning with the quad-core desktop and notebook chips that were unveiled over the weekend. That group included six Core i7 and six Core i5 chips for desktop machines, as well as ten varieties of Core i7 notebook chips.

All of the mobile parts being announced today belong to the i7 family and, like their desktop counterparts, they're all quad-core chips with Hyperthreading enabled. The differences here come in the suffixes: the MX and MQ parts (reversed from Ivy Bridge's QM and QX suffixes) come with the Intel HD 4600 GPU, while most of the HQ parts come with the faster Iris Pro 5200 GPU.

With today's announcement of dual-core Haswell chips highlighted by AnandTech, the picture for Apple's notebook lineup comes into more focus. Intel has emphasized mobile chips for this round of dual-core launches, a move that will likely see the chips showing in updated MacBook Airs and 13-inch MacBook Pros as soon as next week.

A notebook refresh is expected to be the hardware highlight of WWDC alongside previews of OS X 10.9 and iOS 7. The latest rumors suggest that Apple may even be able to slim down the 13-inch Retina MacBook Pro, which is currently slightly thicker than its 15-inch sibling. Less substantial tweaks are expected for the MacBook Air, although the move to Haswell should offer significant performance improvements in certain areas.

Related Roundups: MacBook Pro, MacBook Air
Related Forums: MacBook Pro, MacBook Air

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
MacBook Pro Ultra Feature 1

Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27

Thursday October 8, 2026 1:31 pm PDT by
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, GeekWebGuides reported that Apple would do ...
Black Apple Event Logo

Apple Now Inviting Media to October 28 'Launch Experience'

Thursday October 15, 2026 4:13 am PDT by
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman. In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips. Gurman previously reported that Apple would introduce the...

Top Rated Comments

Pentad Avatar
175 months ago
Can't wait for the Apple ARM version of the MacBooks

:rolleyes: Do you realize the disaster this would be?
Score: 14 Votes (Like | Disagree)
175 months ago
Haswell is such an ugly name. It sounds like a high school principal or something.
Score: 10 Votes (Like | Disagree)
175 months ago
Can't wait for the Apple ARM version of the MacBooks

I can't really see any sense in them switching to proprietary chips significantly slower than Intel and designed as integrated CPU/GPUs for tablets and phones :-)
Score: 8 Votes (Like | Disagree)
TheHateMachine Avatar
175 months ago
Can't wait for the Apple ARM version of the MacBooks
Yea I cannot wait for under powered chips that will introduce a myriad of software compatibility issues for a small power advantage and to stick it to Intel.

:rolleyes:

The latest rumors suggest that Apple may even be able to slim down (https://www.geekwebguides.com/2013/06/02/slimmer-13-retina-macbook-pro-dual-mic-macbook-air-expected-at-wwdc/) the 13-inch Retina MacBook Pro, which is currently slightly thicker than its 15-inch sibling.
This is really stupid if this rumor is true. Instead of increasing battery longevity due to the decreased power draw, they might cut the battery down to make the laptop slimmer and have the current battery life?
Score: 7 Votes (Like | Disagree)
charlituna Avatar
175 months ago


PS i hope apple has been listening to their customers, bring us raw power as well as the magic of apple!
And RIP to stupidly overpriced upgrades to our MAC - like charging 200% on SSD is criminal!

After what 35 years, you expect Apple to start listening to customers.

Thanks for the laugh
Score: 5 Votes (Like | Disagree)
175 months ago
Well then this news will not please you. Haswell will have nothing to do with the Mac Pro this year. If the Mac Pro is updated this year it would be with the Ivy Bridge Xeons when they are available.
Haswell (v3) is the generation after ivy bridge (v2, and ivy bridge xeons have been available for a while). In fact, if you click on the intel announcement, it actually mentions Xeon E3-1200 v3 as part of today's introduction.

The E5 needed for dual cpu Mac Pros is still a couple months off, but next week Apple could announce new MP with E5/dual versions shipping later but E3 quads shipping immediately.

The one downside to the new generation of chips is that so far they don't have a version of the single socket xeon that's more than four cores. Are those expected later? Or will people have to buy the dual versions even for single socket 6 (or more) core?
Score: 5 Votes (Like | Disagree)
Latest Stories
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
1 minute ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
54 minutes ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
58 minutes ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
2 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
3 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
3 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
6 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
7 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
7 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
8 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
9 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
10 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
10 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
14 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
15 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
15 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
15 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
16 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
16 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
16 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
21 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
23 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
1 day ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
1 day ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
1 day ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
1 day ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
1 day ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
1 day ago