Apple Acquires Personal Assistant App Cue - GeekWebGuides
Skip to Content

Apple Acquires Personal Assistant App Cue

Apple has acquired Cue, a personal assistant app that was designed to aggregate information from email, contacts, and calendars into a daily snapshot, reports AppleInsider. GeekWebGuides heard similar rumors about the potential acquisition several weeks ago, but we were unable to verify the claim. The deal has reportedly netted Cue (formerly known as Greplin) $40 to $60 million dollars.

In response to queries about the reports, Apple seemingly confirmed the acquisition to CNET and TechCrunch with its standard statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

cue

Cue turns your email, contacts and calendar into an intelligent snapshot of your day. All you need to create a Cue account is an email address. Then you can begin linking your Gmail, Yahoo Mail, Google Calendar, Facebook and all the other accounts that you depend on every day. Cue pulls these accounts together and uses sophisticated algorithms to create a personalized overview of the events and activities of your day.

Earlier this week, Cue unexpectedly shut down, posting a short note on its website letting users know that the Cue service is no longer available. TechCrunch speculated the shut down was likely the result of a sale due to the amount of funding Cue had raised. The app has since been pulled from the App Store.

Cue's aggregation functionality could potentially be built into a number of Apple products, including Siri. Apple’s iOS 7 Notification Center already offers a similar daily overview, pulling events and information from the Calendar, Weather, Clock, and Maps apps. The information is dynamic, shifting based on new events and location.

Apple has made a number of other acquisitions over the course of 2013, including Matcha.tv, AlgoTrim, Embark, HopStop, Locationary, and Passif Semiconductor.

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
apple pro tell logo

Apple Announcing New Products Next Week: 'Pro and Tell'

Monday October 19, 2026 9:05 am PDT by
Apple's Greg Joswiak today hinted at new product announcements coming next week, sharing a social media post that says "Can't wait to pro and tell next week." Rumors suggest Apple is planning to debut the new MacBook Pro with an OLED touchscreen display, an M6 entry-level MacBook Pro, an M6 iMac, an iPad mini with an OLED display. Can't wait to pro and tell next week....

Top Rated Comments

Sky Blue Avatar
170 months ago
Eddy Cue will come to your house and help you out.
Score: 21 Votes (Like | Disagree)
170 months ago
Wouldn't it be cheaper for Apple to create their own "algorithm" internally?
Maybe, however there is a bit of PR here too. Buying the third party developers whose ideas they like looks a heck of a lot better than ripping off their ideas and killing them off.

There is also the recruitment, i.e. acqui-hire angle.
Score: 9 Votes (Like | Disagree)
170 months ago
Translation: When somebody does something better than us we just make them go away.


Or "When somebody does something better then us we recognize it and buy them instead of just taking their idea and litigating them out of business."
Score: 7 Votes (Like | Disagree)
koolmagicguy Avatar
170 months ago
GeekWebGuides heard similar rumors about the potential acquisition several weeks ago, but we were unable to verify the claim.

Okay. So GeekWebGuides isn't posting rumors anymore. Got it. MacFacts.com?
Score: 6 Votes (Like | Disagree)
170 months ago
I love Apple products but Google Now is definitely currently out-classing Apple. This seems like a much needed catch-up in that space.
Score: 5 Votes (Like | Disagree)
170 months ago
Wouldn't it be cheaper for Apple to create their own "algorithm" internally?

I think that by having more than 100 billion dollars in bank those 50 millions are nothing.
As Cook said, the most important resource are talented people.
Score: 5 Votes (Like | Disagree)
Latest Stories
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
2 hours ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
2 hours ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
3 hours ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
3 hours ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
3 hours ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
4 hours ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
4 hours ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
9 hours ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
11 hours ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
11 hours ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
12 hours ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
13 hours ago
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
iPhone Duo's Hidden FaceTime Camera Takes 'Trash' Photos
14 hours ago
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
iPhone Duo Has 'Edge Light' Feature That Debuted on Macs Last Year
15 hours ago
Apple Support App Updated for iPhone Duo's Larger Display
Apple Support App Updated for iPhone Duo's Larger Display
15 hours ago
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
Amazon Sweetens the Deal on Entry-Level 16-Inch MacBook Pro With $570 Off
15 hours ago
iPhone Duo Tips Over on MagSafe Stands When Unfolded
iPhone Duo Tips Over on MagSafe Stands When Unfolded
15 hours ago
Apple Music's New Look Officially Announced
Apple Music's New Look Officially Announced
17 hours ago
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
iPhone Duo Supports Apple Pencil Starting With iOS 27.2
17 hours ago
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
iPhone Duo Accessories Roundup: Cases and Screen Protectors From OtterBox, ZAGG, and More
18 hours ago
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
Apple Stores Will Have 'Limited' Availability of iPhone Duo for Walk-In Customers
19 hours ago
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
iPhone Duo Reviews Explain Why Device is Both 'Fun' and 'Frustrating'
19 hours ago
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
Apple Says 'Reachability' Feature Coming to iPhone Duo Later This Year
20 hours ago
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
Loop Capital Cuts Apple Rating Over iPhone Sales Outlook
1 day ago
Apple Stores in Bordeaux and Lille Looted During French Protests
Apple Stores in Bordeaux and Lille Looted During French Protests
1 day ago
Bluesound Adds Native Apple Music Support
Bluesound Adds Native Apple Music Support
1 day ago
Apple CEO John Ternus Explains What Makes Good Product Design
Apple CEO John Ternus Explains What Makes Good Product Design
1 day ago
UK Proposes New Ways to Help Apple Pay Rivals
UK Proposes New Ways to Help Apple Pay Rivals
1 day ago
WhatsApp Developing In-App Browser for All Chat Links on iPhone
WhatsApp Developing In-App Browser for All Chat Links on iPhone
1 day ago
Apple's App Store Chief Explains Its Push for Premium Games
Apple's App Store Chief Explains Its Push for Premium Games
1 day ago