Jony Ive Designs One-of-a-Kind Red Mac Pro for Product (RED) Charity Auction - MacRumors
Skip to Content

Jony Ive Designs One-of-a-Kind Red Mac Pro for Product (RED) Charity Auction

For their upcoming Sotheby's charity auction to benefit Product (RED), Apple senior vice president of design Jony Ive and designer Marc Newson have created a one-of-a-kind Mac Pro, featuring the new Mac Pro's radical cylindrical design with a shiny red finish that matches the style of other Product (RED) items produced by Apple.

macpro
On the auction site, the Mac Pro value is listed at $40,000 to $60,000, and like the rest of the custom-designed products, it will be auctioned off on November 23. It is unclear whether the Mac Pro will be available to the buyer at that date, as Apple has announced that it will officially launch the Mac Pro to consumers in December.

The specs of the red Mac Pro are not listed on the auction site, but Apple's Mac Pros start at $2,999 and come in several different configurations. The entry-level version includes a 3.7 Ghz quad-core Intel Xeon E5 processor, dual AMD FirePro D300 GPUs, 12 GB of memory, and 256 GB of PCIe-based flash storage.

The higher-end 3.5 Ghz 6-core version with 16 GB of memory will starts at $3,999, and additional configure-to-order options offer 8-core or 12-core Xeon E5 processors, AMD FirePro D700 GPUs, up to 64 GB of memory and up to 1 TB of flash storage.

macpro2
Ive and Newson have also collaborated on a number of other products, including a one-of-a-kind Leica camera, an aluminum desk, and solid gold Apple EarPods. Proceeds from the auction will go to Product (RED), a longtime Apple partner. Apple has raised more than $65 million for the charity since 2006.

(Thanks, Anthony!)

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...

Top Rated Comments

Goftrey Avatar
164 months ago
That is red hot. (see what I did there?)
Score: 49 Votes (Like | Disagree)
DonutHands Avatar
164 months ago
Score: 44 Votes (Like | Disagree)
164 months ago
If they really want to help out Product (RED), why don't they just mass-produce this red version? I'm certain it will sell like crazy.
Score: 42 Votes (Like | Disagree)
164 months ago
Good jesus that thing is beautiful.
Score: 38 Votes (Like | Disagree)
ZacNicholson Avatar
164 months ago
looks better than the black one
Score: 37 Votes (Like | Disagree)
164 months ago
Did he really create this one-off? I mean, he just took the mac pro and made it red, it's not like he went and customized the hardware in any way beyond the paint job.
Score: 36 Votes (Like | Disagree)