Olloclip has released a new 3-in-1 quick-connect macro photo lens for the iPhone 5s and iPhone 5, giving users the ability to shoot subjects up close with 7x, 14x, and 21x macro modes. The lens itself is designed from an anodized aluminum material that houses the coated, multi-element optics, and attaches to a device through a soft plastic material. 
Here are 3 quick-change lenses of superior quality, designed for taking sharper close-up shots with the iPhone. The Macro 3-IN-1 is engineered to deliver more edge-to-edge clarity, greater depth of field, nicely diffused light on the image, and less pincushion distortion.
The lens also works with all photography apps, including the official Olloclip app [Direct Link] in both photo and video mode, and follows the release of a new Olloclip 4-in-1 quick connect photo lens this past October. The Olloclip 3-in-1 macro lens is compatible with the iPhone 5 and iPhone 5s and is now on sale for $69.99 through Olloclip's official website.
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Top Rated Comments
I had the original Olloclip and it was great. I've attached macro images from the new 4in1 Olloclip and the 5s which I'm very happy with.
This specialized macro clip may be good for my stocking! :)
Good product IMO.
The other downside is this becomes obsolete quickly. The lens should be universal. Just buy an adapter that fits with your current model phone. I wouldn't mind paying $10 for each new hardware change. But to spend 70 bucks every 2 years is a lot.
Because the mag ring would attract metal particles.
Fair point. I've managed to take some pretty decent macro shots with my 4S without any extra equipment or apps:
http://www.majhost.com/gallery/mrgraff/misc/fly.jpg
I probably won't buy the Olloclip or even use my phone for macros anyway. I think that blocking the flash makes this particular accessory a bad idea.