Apple's U.S. Smartphone Usage Share Continues to Climb - MacRumors
Skip to Content

Apple's U.S. Smartphone Usage Share Continues to Climb

ComScore today released the results of its monthly rolling survey of U.S. mobile phone users for the September-November 2013 period, showing that Apple's U.S. smartphone market share has increased 0.5 percentage points for a total share of 41.2 percent. Though Apple's share continues to grow, it still lags behind Android's total share of 51.9 percent.

When measuring usage by handset manufacturer, Apple continued to come in first place by a wide margin, with Samsung coming in second at 26 percent and Motorola, LG, and HTC bringing up the rear with just over 6 percent share each.

novembercomscoreoems

152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 3 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.

novembercomscoreplatforms
Collectively, Apple and Google control 93.1 percent of the U.S. smartphone market, with BlackBerry, Microsoft, and Symbian losing share during the November period.

ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...

Top Rated Comments

BaldiMac Avatar
161 months ago
Because not everybody (including myself) live in the US. It would be nice to have everybody's statistics taken into account to have a clearer view on what is occurring worldwide than one country.

Again, global statistics are reported every quarter.

How would people feel if all the statistics were UK only?

They'd probably feel like they were on a UK website instead of a US one. :D
Score: 4 Votes (Like | Disagree)
roadbloc Avatar
161 months ago
Why does MacRumors never have worldwide statistics? These US only stats are pretty useless in my opinion.
Score: 4 Votes (Like | Disagree)
BaldiMac Avatar
161 months ago
I really don't understand how anyone can acclaim Apple's iOS going into 2014.

All the rest of your post definitely proves your first sentence. (Emphasis mine.)

:)
Score: 3 Votes (Like | Disagree)
BaldiMac Avatar
161 months ago
This just in: Android gains market share while iOS loses share, but apple fluffer pump-and-dump site macrumors.com manages to spin it as an apple domination story.

This just in: MacRumors forum poster does not understand news article. Posts off topic rant to prove it.

:D
Score: 2 Votes (Like | Disagree)
161 months ago
This just in: Android gains market share while iOS loses share, but apple fluffer pump-and-dump site macrumors.com manages to spin it as an apple domination story.
Score: 2 Votes (Like | Disagree)
flottenheimer Avatar
161 months ago
Why is that interesting?
----------
Why are worldwide statistics more useful to you?
... So understanding what is going on in the US is very useful to the US. It may or may not be useful to other contries.
Why does MacRumors never have worldwide statistics? These US only stats are pretty useless in my opinion.
Apple is a global company, selling products globally, fighting for global market share. As far as I recall, more than 50% of Apple's sales comes from outside the US? And outside the US is where the real growth is happening.

I'm a huge fan of MacRumors, but I think it is too US-centric. (Especially the constant flow of US carrier news about AT&T's, Sprint's & T-mobile's latest plans in the US).

US stats and news are far from useless. But in order to really understand Apple I would love to know much more about how and what Apple is doing in the Middle East? In India? In Scandinavia? In Germany? In Russia? In Canada? In Asia? In Southern America? Globally?

@arn @MacRumors — I'd really like to know your perspective on this?
Score: 2 Votes (Like | Disagree)