Apple's New iPhone TV Ad 'Strength' Focuses on Fitness Accessories and Apps

Wednesday June 4, 2014 6:50 pm PDT by Husain Sumra

Apple has debuted a new TV ad called "Strength" during the first game of the Stanley Cup finals, focusing on fitness accessories and apps for iPhone 5s.

Watch on YouTube

The ad uses the song "Chicken Fat" by Robert Preston, which was created in 1961 to get schoolchildren to do more daily exercise. It also showcases accessories such as Misfit's Shine activity tracker and apps such as weightlifting trainer Stronglifts, showing how users can use the iPhone 5s to increase their health.

The ad once again ends with the tagline "You're more powerful than you think", which debuted alongside Apple's "Powerful" ad in late April.

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Top Rated Comments

iOSaddict

162 months ago

if only exercise was as fun as it looks in this ad.
:D

Score: 12 Votes (Like | Disagree)

Danthetechman

162 months ago

This doesn't feel at all like an Apple ad. (Maybe because the music isn't a piano-heavy simple orchestral piece?) I'm not even sure it feels like a tech ad. I think it resembles an ad for exercise shoes - it just needs some shoe shots!

Score: 9 Votes (Like | Disagree)

Michael Scrip

162 months ago

Apple shows people using the iPhone.

Samsung shows people waiting in line for the iPhone.

Seems legit :D

Score: 8 Votes (Like | Disagree)

PatriotInvasion

162 months ago

Dislike. Song is annoying and would have me fishing for the mute button on the remote. Best Apple ads of my time:

1.) Get A Mac campaign - all of them
2.) Original MacBook Air envelop ad
3.) iPhone calamari ad
4.) iPad 2 - technology alone is not enough
5.) rMBP ads for both sizes.

Score: 8 Votes (Like | Disagree)