Apple Continues to Boost Maps Efforts with New Business Data Providers - MacRumors
Skip to Content

Apple Continues to Boost Maps Efforts with New Business Data Providers

by

maps_icon_ios_7Apple has continued its efforts to improve its Maps app with the addition of ten new data providers, according to a new report from Apple Maps Marketing (via 9to5Mac). The new providers specialize in providing Apple with business listings.

Apple Maps Marketing came upon the information when inquiring about Apple Maps Connect and its Business Portal, which allows businesses with over 1,000 locations to add their listings to Apple Maps. Apple responded to the inquiry by pointing the site to a group of data providers that supplied Apple with information on businesses with less than 1,000 locations.

DAC Group
Factual
Location3 Media
Marquette Group
Neustar/Localeze
Placeable
PositionTech
SIM Partners
SinglePlatform
UBL
Yelp
Yext
Yodle

Three of the providers on the list -- Yelp, Factual and Neustar/Localeze -- were already known to be providing Apple with data for its Maps app, which indicates that the remaining 10 are providers Apple has inked deals with more recently. While the list doesn't include other known Apple Maps partners like Acxiom, it does suggest Apple is continuing to add more partners to improve its data.

Top Rated Comments

joshwenke Avatar
156 months ago
Maps actually works quite well now - haven't had any problems with it and I use it nearly every day for work.
Score: 10 Votes (Like | Disagree)
156 months ago
I'm a massive Apple fanboy but I finally switched to Google Maps this year and have found it much better. The traffic data here in Chicago is much more accurate. I love that it shows you what lane to be in for turns and the faster route indicators are really cool. Apple has a ways to go still.
Score: 9 Votes (Like | Disagree)
ThunderSkunk Avatar
156 months ago
More data in an app that still barely useful in use all these years and high-profile firings later. Every time I take another trip, I get the feeling that no one at Apple actually uses their own Maps app, or never travels beyond urban neighborhoods.

If they did, they would immediately discover these basic things sorely missing from Apple Maps and address them:

1. Planning a route of more than one destination. ie: I have 5 errands to run, and I need to do three of them in a certain order, what are some routes? Fastest, shortest distance, bonus points for the least gas guzzling based on speeds, stops & distance?

2. Load and STORE the maps. Out on the road, you cannot count on a steady, stable, high speed cellular connection at your disposal. When a user initially asks for directions, they should have a "Save route" option, whereupon the app begins downloading the maps along that route to LOCAL STORAGE, including the fine detail maps illustrating turns, areas off route to the nearest gas station, and ask the user how long they'd like to store them, a day, week, month, year. Upon completing a route, the app should ask if it's ok to delete that route & maps, or if you'd like to store it, or if you'd like to use it again for the return trip.

3. When a user asks the app for directions, and then proceeds down that route, and the app follows the users location along that route for a quarter mile or more, the app should consider the person en route. Forgetting their route and dumping their maps at some random point (usually when you stop for gas) because they didn't hit a "start" button is a stupid way of leaving people stranded and lost. Less buttons, more usefulness.

4. Show useful map data. A 50 foot view down a straight highway with a semi intelligible note about the next turn, is not useful. The overview should always show the users position. A view that auto-zooms to shows our position on the REMAINING route with a preview of the next upcoming turn so you can get in the correct lane early would be helpful. In-line directions should actively zoom between you and your next turn or exit.

5. Tap on upcoming exits to display how far away their gas and restaurants are. ...better yet, ever-present "GAS" & "FOOD" icons, that at any point can tell you where the nearest options are. Like asking Siri, but able to be performed out in the boonies where there aren't reliable cellular connections, because it should be able to read that data off its LOCALLY STORED MAPS.

6. On-screen toggles for voice instructions volume & mute, independent of the levels the music or podcasts you're listening to are playing at.

Etc. All things that Apple can do or sit back and watch their competition do.

Leaving for another 3-state drive in 6 minutes. Bringing the wifes iPad, and several road atlases.
Score: 8 Votes (Like | Disagree)
156 months ago
Apple Maps still does not allow users to select "no toll", "no highway" route.
Score: 6 Votes (Like | Disagree)
Gav2k Avatar
156 months ago
Apple are working on maps in all honestly. I reported 10 errors last week and within 6 days they messaged me to say they were fixed
Score: 6 Votes (Like | Disagree)
156 months ago
Maybe some of them can alert Apple to the fact that public transportation exists.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone Duo Trio

Here's What Apple's Apps Look Like on the iPhone Duo

Tuesday October 20, 2026 11:12 am PDT by
With just three days to go until the iPhone Duo is released, Apple is getting ready for the launch. Behind the scenes, the App Store now has screenshots of Apple's built-in apps running on the Duo. We've seen some apps in marketing materials, but images of the ones we haven't seen give us an idea of what it will be like using the iPhone Duo day to day. Many apps are shown in landscape...
Apple Creator Studio iWork suite

Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]

Thursday October 22, 2026 11:01 am PDT by
Apple has temporarily removed Keynote, Pages, and Numbers from the App Store, just after releasing an update that added iPhone Duo support and a new Intelligent Assistant. It is not clear if the apps were removed intentionally, or if it is a bug. Apple has not said when the apps will be reinstated, but if it was in error, they should return soon. Update: The Mac versions are back without...
M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Latest Stories
MacBook Neo Helps Apple Outpace Rivals as Market Declines
MacBook Neo Helps Apple Outpace Rivals as Market Declines
42 minutes ago
Happy 25th Anniversary, iPod
Happy 25th Anniversary, iPod
1 hour ago
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
iPhone Duo Demand Reportedly Exceeds Apple's Expectations
4 hours ago
iPhone Duo Launch Begins as First Orders Reach Customers
iPhone Duo Launch Begins as First Orders Reach Customers
10 hours ago
1Password for Agents Keeps Your Passwords Hidden From AI
1Password for Agents Keeps Your Passwords Hidden From AI
11 hours ago
iPhone Duo 24 Hours Later: Your Questions Answered
iPhone Duo 24 Hours Later: Your Questions Answered
11 hours ago
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
Apple's iWork Apps Get 'Intelligent Assistant' and iPhone Duo Support
12 hours ago
Apple is Apparently Considering a Slightly Larger iPhone Duo
Apple is Apparently Considering a Slightly Larger iPhone Duo
12 hours ago
Giant iPhone Duo Displays Coming to Four Apple Stores
Giant iPhone Duo Displays Coming to Four Apple Stores
13 hours ago
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
Apple Pulls Keynote, Pages and Numbers From App Store [Update: Back]
14 hours ago
Apple Updates More Apps With iPhone Duo Support
Apple Updates More Apps With iPhone Duo Support
15 hours ago
Apple Will Label Apps 'Made for iPhone Duo' in App Store
Apple Will Label Apps 'Made for iPhone Duo' in App Store
18 hours ago
Amazon Takes $49 Off iPad With Prices Starting at $399.99
Amazon Takes $49 Off iPad With Prices Starting at $399.99
18 hours ago
F1 on Apple TV Now Available in Dolby Atmos
F1 on Apple TV Now Available in Dolby Atmos
19 hours ago
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
Apple Reveals More Than 50 Apps That Will Be Updated for iPhone Duo
19 hours ago
Apple Blocks Certificates That Could Help Attackers Fake Websites
Apple Blocks Certificates That Could Help Attackers Fake Websites
20 hours ago
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
21 hours ago
iPhone Duo 2 Prototypes Include Under-Display Face ID
iPhone Duo 2 Prototypes Include Under-Display Face ID
21 hours ago
Tesla App Gains iPad and iPhone Duo Support
Tesla App Gains iPad and iPhone Duo Support
1 day ago
Apple Reportedly Boosts iPhone Duo Orders by 44%
Apple Reportedly Boosts iPhone Duo Orders by 44%
1 day ago
Fortnite Returning to Australian App Store After Court Ruling
Fortnite Returning to Australian App Store After Court Ruling
1 day ago
Apple Ordered to Open iPhone to Rival App Stores in Australia
Apple Ordered to Open iPhone to Rival App Stores in Australia
1 day ago
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
Apple Suppliers Face Hurdles Cutting Circuit Board Emissions
1 day ago
Things Updated for iPhone Duo With Adaptive Layout
Things Updated for iPhone Duo With Adaptive Layout
1 day ago
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
Simplicity and Siri AI Are HomeView's Killer Features, Apple Says
1 day ago
iPhone Duo Reviewers Really Miss Face ID
iPhone Duo Reviewers Really Miss Face ID
1 day ago
Does the iPhone Duo Run Hot? Here's What Reviews Found
Does the iPhone Duo Run Hot? Here's What Reviews Found
1 day ago
Apple Music's New Look is Now Live on Apple's Website
Apple Music's New Look is Now Live on Apple's Website
1 day ago
Anthropic Launches Claude Duet, a Proactive AI Agent
Anthropic Launches Claude Duet, a Proactive AI Agent
1 day ago
What 32,000 Folds Did to the iPhone Duo's Hinge
What 32,000 Folds Did to the iPhone Duo's Hinge
2 days ago