Wells Fargo Continues Promoting Apple Pay With New Advertisement

Wells Fargo, one of Apple's early Apple Pay partners, has been heavily promoting the service, perhaps more than any other participating bank. In addition to sending out numerous Apple Pay emails to customers, launching promotions, and advertising Apple Pay on its website, Wells Fargo has also launched a new television commercial highlighting Apple Pay's speed and ease of use.

In the ad, first shared by iSpot.tv, a man visits several different retail stores and uses Apple Pay to make his purchases at each location. With just a thumb on the Touch ID button, he breezes through each transaction, letting him return home in record time. Upon entering his house, he finds out he's interrupted his own surprise party.

"You were supposed to be out shopping," says his wife after he interrupts the surprise party. "It went super quick," he responds, before a voice over goes on to tout Apple Pay. "With Apple Pay, using your Wells Fargo card just got easier. Done."

Ahead of Apple Pay's launch, Wells Fargo began emailing its customers to let them know about the upcoming service, and the bank began allowing Apple Pay transactions on the service's October 20 release date. Just after Apple Pay debuted, Wells Fargo even introduced a promotion offering a statement credit of up to $20 for its customers who gave Apple Pay a try, which has recently been extended until January 1.

Alongside Wells Fargo, Chase has also been heavily promoting Apple Pay. The bank recently launched a promotion giving its users a free David Guetta album for adding a Chase Visa card to Passbook for use with Apple Pay, and last week, it debuted an Apple Pay ad starring Fun front man Jack Antonoff.

Wells Fargo and other banks have been highly supportive of Apple Pay due to the inherent security of the system, which offers many improvements over traditional credit and debit card payments. In addition to utilizing tokenization to keep credit card numbers secure, payments are authenticated via Touch ID, reducing the potential for fraudulent transactions that banks traditionally assume responsibility for.