Full Video of Jeff Williams Interview at Code Conference Now Available - MacRumors
Skip to Content

Full Video of Jeff Williams Interview at Code Conference Now Available

Re/code has shared the full video and transcript of Apple senior vice president of operations Jeff Williams speaking with journalist Walt Mossberg at Code Conference in Ranchos Palos Verdes last month. Williams reflected on a number of topics during the half-hour session, ranging from the Apple Watch and wearable technology to running Apple's supply chain and overseeing the development of ResearchKit.

Code Conference Jeff Williams
Williams also fielded questions from the audience about the changing need for physical storage and processing power on an iPhone, health-related monitoring systems on the Apple Watch, entering new product categories such as the car, vertical integration within Apple and the company's responsibility to advancing technologies and bringing jobs to the United States as a U.S. corporation.


Williams confirmed at the time that native Apple Watch apps will be available this fall through the WatchOS 2 SDK, providing developers with access to the wrist-worn device's Taptic Engine, Digital Crown, accelerometer, heart rate sensor, speaker and microphone. He also said Apple Watch sales are "fantastic," but neglected to provide any specific sales figures beyond saying "demand divided by supply is greater than one."

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...

Top Rated Comments

Benjamin Frost Avatar
142 months ago
He didn't say that sales of the Apple Watch are 'fantastic'.

He said that the reception had been fantastic, which means absolutely nothing in terms of sales. In fact, if sales really had been fantastic, then we would have heard a number by now from Tim Cook.

As we haven't, it is logical to deduce that sales have been bad. The only question is how bad: Newton bad or Apple TV bad?
Score: 6 Votes (Like | Disagree)
Dilster3k Avatar
142 months ago
He seems like a really down to earth guy.
Score: 5 Votes (Like | Disagree)
142 months ago
The always critical Walt Mossberg, jeez what a dick.
Score: 3 Votes (Like | Disagree)
142 months ago
If you compare the numbers to any other smart watch in existence, then the numbers are fantastic. There is no doubt to that, so why are you trying to say that the sales have been bad?

Tim Cook specifically said that Apple would NOT talk about Apple Watch sales. This was over 6 months ago. So, Apple is being true to their word. If Apple DID talk about sales now, would you criticize what Tim Cook said about not talking about sale figures? I bet you would.
Unless you have real numbers (and not projections from analysts), then it's as valid to say it's a fiasco as it is to say it's a success.

I still have to see one in the wild in Paris. However I do know a few people who bought one.
Score: 2 Votes (Like | Disagree)
DanielSw Avatar
142 months ago
this guy is responsible for a launch fiasco of the new MacBook?
It's NOT a fiasco. Yet another great product that's worth the wait. We have a one month wait and don't mind at all.
Score: 2 Votes (Like | Disagree)
69650 Avatar
142 months ago
"demand divided by supply is greater than one."

Love that response. I can just see members of the audience pulling out their calculator apps to figure out what that means. :D
It means he's a dick because he can't accurately predict demand and manufacture the right number to supply that demand. This under-supply must be costing Apple billions in lost sales.
Score: 1 Votes (Like | Disagree)