Apple's Online Store Down Ahead of iPhone SE and 9.7-inch iPad Pro Orders

Apple has taken its online storefront down in order to prepare for the launch of iPhone SE and 9.7-inch iPad Pro orders, which will likely begin at 12:01 a.m. Pacific Time or 3:01 a.m. Eastern Time on Thursday, March 24. Orders will be available on Apple's site, through the Apple Store app, and through carrier websites.

applestoredown
Apple will accept orders for the two devices in first wave launch countries that include Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands, and the US.

iPhone-SE-Front-Back
The iPhone SE is available in 16 and 64GB capacities in the United States, with pricing that starts at $399 for an outright purchase. The 9.7-inch iPad Pro is available in 32, 128, and 256GB capacities with prices that start at $599. Both Wi-Fi and Cellular models are available.

97inchipadpro
Supplies of the iPhone SE and the 9.7-inch iPad Pro are likely to be adequate and we do not expect the devices to sell out. Nevertheless, customers planning to purchase should do so right away just in case.

Deliveries on orders placed today are expected to begin on March 31, which is also the day when the two devices will be available for in-store purchase.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Buy Now)
Related Forum: iPhone

Popular Stories

wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

farewelwilliams Avatar
129 months ago
no one is going to order anything.
Score: 15 Votes (Like | Disagree)
garirry Avatar
129 months ago
I was planning on upgrading before the announcement. A dubious amount of RAM and USB 2 for a price of almost $2k does not seem worth it.
I'm not sure that this is the apple we want them to be.
Maybe a boycott would make them rethink their strategy?
Um neither product costs $2000.
Score: 14 Votes (Like | Disagree)
loopmein Avatar
129 months ago
Long time Mac user. And first-time iPhone user in a couple of hours. I'll miss you android :(

...kinda
That "missing" Android will last right up until you peel off the shrink wrap, allow the lower part of the box to slowwwwwly, telescopically drop to the table and INHALE THE APPLE SMELL!!! trust me! :D
Score: 10 Votes (Like | Disagree)
brock2621 Avatar
129 months ago
I see this as the least improved iPad ever released since the original came out. Considering they took an extra 6 months to get us the updated 9.7" iPad (vs the annual updates we've been getting), and they increased the price by $100, they needed to do a bit more. If they at least added force touch to the iPad, I'd of bought one. Extra $100 for what? We always get faster CPUs, and more memory (they didn't even include more memory on this). The smart connector isn't of any value, as that requires even more cost to leverage (as well as the pen support). At $499 I'd of bought one to replace my iPad Air. That $100 is just a slap in the face.
So you're going from and iPad Air 1 16gb and the new pro ships with 32gb. There, that's your extra $100.

Oh and you get all this throw away stuff as well:

Double the speakers (stereo/surround)
7.1 Dolby surround support
6x cpu performance since air 1
Probably 8x-10x gpu performance
Apple Pencil support
300% resolution increase on camera
Camera flash
Smart connector capabilities for accessories
Ambient light sensors for true color tones based on environment
The brightest, widest color gamut on any apple device in existence
Touch ID
M9 Coprocessor for "Hey Siri" support and health stuff
20% thinner
~15-20% lighter
Score: 10 Votes (Like | Disagree)
mcdj Avatar
129 months ago
A dubious amount of RAM and USB 2 for a price of almost $2k does not seem worth it.
Exactly! $2K? Ridiculous! Where do they come off charging $3K? I sure as hell ain't paying no $4K for no iPad. Please. Five thousand dollars for a slab of pixels...blah! The nerve of asking $6K!
Score: 9 Votes (Like | Disagree)
cbrec Avatar
129 months ago
Long time Mac user. And first-time iPhone user in a couple of hours. I'll miss you android :(

...kinda
Score: 9 Votes (Like | Disagree)