Apple TV Apps Can Now Be Previewed on the Web

Apple has begun rolling out iTunes web previews for Apple TV apps, allowing Apple TV users and developers alike to easily share links to Apple TV apps on the web. The change was first spotted by Slide to Play's Jeff Scott (via MacStories).

disneyappletvwebpreview
Previously, Apple only had iTunes web previews enabled for iOS and Mac OS X apps, making it very difficult for users of the fourth-generation Apple TV to share their favorite apps on the web as well as for developers to promote their apps on their websites and social media accounts.

Although the feature is still rolling out, it appears it's limited to tvOS-only apps thus far. Kevin MacLeod of AfterPad told MacStories "that while the iTunes API is now returning screenshot metadata for tvOS-only apps, that metadata is absent for iOS apps with tvOS support."

Two of the first apps to feature web previews are currently Disney Infinity 3.0 and Beergeek.com TV. While these previews offer users and developers a way to see what an Apple TV app looks like or what features it has, they do not include any way for users to take any action.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...

Top Rated Comments

mxmgodin Avatar
128 months ago
I just want a full-on web App Store, so you can browse the entire store from any device, buy apps/games/music/movies/etc., and simply hit a "Send to iDevice" button to get your purchase automatically to the device of your choice. Just like how Sony allows you to buy games online, then queue it to download to your PS4, or like Amazon allows you to send books to your Kindle from the web store.
Score: 4 Votes (Like | Disagree)
IGI2 Avatar
128 months ago
I just want a full-on web App Store, so you can browse the entire store from any device, buy apps/games/music/movies/etc., and simply hit a "Send to iDevice" button to get your purchase automatically to the device of your choice. Just like how Sony allows you to buy games online, then queue it to download to your PS4, or like Amazon allows you to send books to your Kindle from the web store.
My God!

This is such a logical idea that you will never see it implemented because it's too logical for Apple!
Score: 2 Votes (Like | Disagree)
Junior117 Avatar
128 months ago
Huh. I thought they already allowed it (or at least, I was under the impression to do so).

Well, better late then never.
Score: 1 Votes (Like | Disagree)
Makosuke Avatar
128 months ago
Finally.

Seriously, it's such a pain to do any kind of deep search on the TV itself past basically browsing the first layer of the recommended apps that this is really going to help.

I honestly have no idea how anybody would find anything on AppleTV unless it was either recommended by Apple or they were told explicitly to search for it.
Score: 1 Votes (Like | Disagree)
ozaz Avatar
128 months ago
OK, preview pages for ATV apps on the web. That's nice I suppose. But...

- Can you search the ATV app store from the web?
- Can you browse app charts from the web that are category and country specific?

As a non-ATV4-owner these are the things I want to enable me to decide if and when to purchase the ATV4.
Score: 1 Votes (Like | Disagree)