Apple Expands Shot on iPhone Campaign With Photos Focusing on Colors

Apple is expanding its "Shot on iPhone" advertising campaign with a new series of images focusing on color, reports TechCrunch. The images focus on "the bright, vibrant colors you'll find in the world around you," with Apple putting up new billboards and other imagery featuring the new photographs.

The "Colors" campaign will focus on sharing photographs taken by people local to the area where billboards and other signage are located, and new photographs are going up in the United States, Canada, the UK, Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Russia, UAE, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, Korea, China, Malaysia, New Zealand, and Thailand.

Apple is likely to continue on with the Shot on iPhone campaign for some time, as the upcoming iPhone 7 Plus is rumored to feature a much-improved dual-lens camera that will allow for crisper, sharper images and other notable improvements. The iPhone 7, while not gaining a dual-lens camera, is expected to include similar improvements introduced through the inclusion of a larger sensor.