Apple's Online Store Down Ahead of Today's iPhone 7 Event
Apple's online storefront has been taken offline this morning, less than six hours prior to the company's upcoming "See You on the 7th" media event at the Bill Graham Civic Auditorium in San Francisco, where Tim Cook and other senior executives are expected to announce the iPhone 7 and iPhone 7 Plus, second-generation Apple Watch, new Beats products, and possibly other updates.
Apple will provide a live stream (spoiler free) of the keynote on the Apple TV and on iOS and Mac devices through its website, starting at 10:00 a.m. Pacific Time. MacRumors will also have full coverage of the event, with a live blog on our front page at MacRumors.com and updates in 140 characters or less through our @MacRumorsLive account on Twitter. Last week, we outlined what to expect at the event.
We'll also have specific coverage of today's announcements in separate news stories, and our community forums are a great place for readers to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone and Apple Watch sections in particular for the latest discussions.
Popular Stories
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
