Apple today debuted new (PRODUCT)RED color options for two of its Beats products, including the Beats Pill+ and the Beats Solo3 Wireless Headphones. Both products will soon be available in a color called "Citrus Red," joining other standard color options.
Apple's website lists both products as "coming soon" with price points that are the same as standard options. The Beats Solo3 Wireless Headphones in Citrus Red is priced at $299.95, while the Citrus Red Beats Pill+ is priced at $229.95.
Apple has a longstanding partnership with the (PRODUCT)RED charity, and all proceeds from the sales of (PRODUCT)RED items go towards the global fight to prevent AIDS and HIV through research and education.
Apple often runs (PRODUCT)RED promotions around World Aids Day, coming up in December, in addition to continual (PRODUCT)RED accessory sales. Over the course of a multi-year relationship, Apple has donated upwards of $100 million through (PRODUCT)RED sales.
Along with new (PRODUCT)RED options for the Beats Pill+ and the Beats Solo3, Apple also recently debuted urBeats Earphones and Beats Solo 3 Wireless Headphones in an exclusive Ultra Violet color, which is a rich medium purple shade.
Beats today announced an expansion of its cable lineup that first debuted a year ago, introducing a longer 10-foot (3-meter) option for its USB-C to USB-C cables. The new 10-foot cable is available in all four of the existing Beats cable colors: Bolt Black, Surge Stone, Nitro Navy, and Rapid Red.
Built for enhanced durability, the Beats charging cables are designed with a tangle-free woven...
Following the September 2025 collaboration with South Korean singer JENNIE that saw a special edition Ruby Red version of its Solo 4 headphones sell out in Apple's online store in under 24 hours, Apple's Beats brand today is announcing a follow-up partnership with JENNIE for an Onyx Black version of the headphones.
As with the Ruby Red version from September, the JENNIE Special Edition Beats ...
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company.
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
