Apple today debuted new (PRODUCT)RED color options for two of its Beats products, including the Beats Pill+ and the Beats Solo3 Wireless Headphones. Both products will soon be available in a color called "Citrus Red," joining other standard color options.
Apple's website lists both products as "coming soon" with price points that are the same as standard options. The Beats Solo3 Wireless Headphones in Citrus Red is priced at $299.95, while the Citrus Red Beats Pill+ is priced at $229.95.
Apple has a longstanding partnership with the (PRODUCT)RED charity, and all proceeds from the sales of (PRODUCT)RED items go towards the global fight to prevent AIDS and HIV through research and education.
Apple often runs (PRODUCT)RED promotions around World Aids Day, coming up in December, in addition to continual (PRODUCT)RED accessory sales. Over the course of a multi-year relationship, Apple has donated upwards of $100 million through (PRODUCT)RED sales.
Along with new (PRODUCT)RED options for the Beats Pill+ and the Beats Solo3, Apple also recently debuted urBeats Earphones and Beats Solo 3 Wireless Headphones in an exclusive Ultra Violet color, which is a rich medium purple shade.
Monday October 12, 2026 9:08 am PDT by Joe Rossignol
Beats today shared a short video teasing a new collaboration with Pokémon, and it appears this will be for a Pikachu-themed Beats Pill speaker.
"Time to catch something new," the video title says. The short clip shows a Beats Pill speaker and Beats and Poké Ball icons side by side.
Earlier this month, Pokémon content creator BritBratTV shared two photos of an alleged Pikachu-themed Beats...
Tuesday October 13, 2026 6:00 am PDT by Eric Slivka
Following a teaser yesterday, Apple's Beats brand has now officially announced its latest collaboration, this time with The Pokémon Company International for a special-edition Beats Pill speaker featuring Pikachu and Mimikyu on the speaker's grill. The Pokémon x Beats Pill launches this Thursday, October 15, and it will be available at the same $149.99 price as other Beats Pill variants....
Thursday September 24, 2026 10:14 am PDT by Juli Clover
The new Beats 360 headphones are available for purchase at many Apple Stores around the world as of today. Retailers like Best Buy and Target also have some stock available in stores.
Apple's Beats brand announced the headphones earlier this week after teasing them for several months. The Beats 360 are over-ear headphones with a design similar to the AirPods Max and interchangeable ear...
Apple's first foldable iPhone, with a book-style design featuring a 5.4-inch outer display and a 7.6-inch inner display with a minimal crease down the middle.
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