Apple CEO Tim Cook Calls AirPods 'A Runaway Success,' Says 'It's Been a Great Holiday' - MacRumors
Skip to Content

Apple CEO Tim Cook Calls AirPods 'A Runaway Success,' Says 'It's Been a Great Holiday'

airpods-4Apple CEO Tim Cook toured the New York Stock Exchange with his nephew this morning, where he took a few moments to do a quick interview with CNBC.

Cook said he couldn't comment on business when asked, but he told the interviewer that Apple has had a "great" holiday season. "It's been a great holiday," he said.

When questioned about Apple's recently released AirPods and the lack of available stock, Cook called the AirPods a "runaway success." "We're making them just as fast as we can," he said.

Introduced in mid-December, the first AirPods began shipping out to customers during the week of December 19th, the first day retail stores began carrying the accessory.


AirPods have proven to be popular with Apple users, and supplies have been constrained since launch. Retail stores and third-party retailers are receiving regular shipments, but many customers have not yet been able to purchase AirPods. Online orders placed today won't ship out for six weeks.

Reviews of AirPods have been largely positive, with customers praising the sound quality, battery life, ease of connectivity, and better than expected Bluetooth range, but some users have been having battery trouble with their Charging Case.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Neutral)
Related Forum: AirPods

Popular Stories

iphone 17 pro orange

Apple Highlights Photos Shot on iPhone During NASA's Mission to Moon

Saturday April 11, 2026 8:17 am PDT by
As we previously reported, astronauts aboard NASA's Orion spacecraft used the iPhone 17 Pro Max to take selfies of themselves with the Earth in the background during the Artemis II mission around the far side of the Moon last week. Now that the crew members have safely returned to Earth, Apple's CEO Tim Cook and marketing chief Greg Joswiak have both turned to social media to congratulate...
TMRS 191 Tim Cook Is Out as Apple CEO Thumb

The MacRumors Show: Tim Cook to Step Down as Apple CEO

Friday April 24, 2026 9:06 am PDT by
On this week's special episode of The MacRumors Show, we discuss Apple's bombshell announcement that Tim Cook will step down as CEO on September 1, 2026, with hardware engineering chief John Ternus set to succeed him. Subscribe to The MacRumors Show YouTube channel for more videos Cook will transition to executive chairman, where he will "assist with certain aspects of the company, including...
Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...

Top Rated Comments

122 months ago
LOL ol'd Timmy apparently doesn't read MacRumors.
MR readers are not representative of the Apple users demographic by a long shot.
Score: 85 Votes (Like | Disagree)
itsmilo Avatar
122 months ago
Apple using the word "Great" is like Valley Girls saying "Awesome". It lost its meaning years ago
Score: 66 Votes (Like | Disagree)
macsplusmacs Avatar
122 months ago
I flipping love my Air Pods.
Score: 63 Votes (Like | Disagree)
turbineseaplane Avatar
122 months ago
Has he ever said or implied anything other than "every product is amazing and the best ever and the most successful"?

He's just complete PR & hyperbole quite frankly.
Totally useless information.
Score: 57 Votes (Like | Disagree)
122 months ago
Well, when you're a tech stock play, what else would you expect the company cheerleader to say?
Score: 52 Votes (Like | Disagree)
FightTheFuture Avatar
122 months ago
Borrowed a coworkers for an afternoon the other day - these things are awesome. Best Apple product in a long time.
Score: 44 Votes (Like | Disagree)