In December, Hulu announced a new feature for the streaming service that brought unique user profiles to families who share one account, with personalized profiles offering each user their own Watchlist, viewing history, and recommendations based on their favorite shows. Available at first only on Hulu.com, profiles are now available to all users who have Hulu on their iOS device, through the new version 4.10 update [Direct Link] on Hulu's iOS app (via TechCrunch).

Profiles will keep families organized as well as happy, according to Hulu, since everyone's favorite shows will no longer conflict with content they might not prefer that another member of the family watches frequently. There are also kid-centric accounts that parents can make without having to be concerned about mature content popping up in recommendations.

hulu-profiles-update
Users on single accounts will simply choose their existing name on the app's launch screen to continue watching their shows as normal, while multiple-user accounts can begin adding new family members and friends with the "Add Profile" button.

"Creating individual profiles enables you to keep track of all of your favorite shows and movies regardless of what other viewers in your household watch. Each profile created within the same Hulu account will have its ow personalized Watchlist, recommendations, and viewing history, allowing everyone to get the most out of their Hulu experience. You can also create profiles for your kids, where they can watch kid-friendly content without worrying about mature shows or movies being recommended to them."

There are limitations to user profiles, however, namely that users can still only stream content on one profile at a time, even after creating multiple profiles for each family member. The company said that this is due to various license agreements it has in place with each content creator.

Although it hasn't been updated with mobile steps yet, anyone interested in learning how to create a user profile can follow the steps on Hulu's help website to learn more about the feature on Hulu.com and TV/living room devices.

Tag: Hulu

Top Rated Comments

d21mike Avatar
118 months ago
If only one profile can stream, what's the point of having multiple profiles?
First I recently tested with 2 streams (but failed on 3) so not sure if the fully enforce 1 stream. But, clearly the reason for Profiles is so that my wife's watchlist is separate from mine. My wife and I have separate schedules so we do not always watch tv at the same time. Also, when my grandkids visit I prefer they have a Kids Profile. Profiles are very important to my use. Which is the same for Netflix. And if watching on two tv's at the same time we don't always watch the same service at the same time. Like maybe she is watching Directv Now and I am watch Hulu or maybe Netflix or maybe HBO etc.
Score: 5 Votes (Like | Disagree)
Justim Avatar
118 months ago
Any clue when this will be available on Apple TV?
Score: 3 Votes (Like | Disagree)
kagharaht Avatar
118 months ago
Nice but Hulu hasn't even implemented DD. Even paid. How about getting that done first to be at least on par with Netflix.
Score: 2 Votes (Like | Disagree)
Westside guy Avatar
118 months ago
It's funny - Hulu used to be the joke, while Netflix was where everything we wanted to watch lived. Now we watch Hulu regularly (ad-free tier), while we're discussing cancelling Netflix because they've dumped so much of their third-party content.
Score: 2 Votes (Like | Disagree)
2010mini Avatar
118 months ago
User profiles... a seemingly foreign concept in Cupertino:rolleyes:. Looking at you iPad.
True. All but macOS has this. While I prefer my kids to have their own mobile devices. I think the Apple TV really needs user profiles.
Score: 1 Votes (Like | Disagree)
The 12th Man Avatar
118 months ago
How does it work with the TV App?
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...