A Look at iOS 11's Entirely Redesigned App Store - MacRumors
Skip to Content

A Look at iOS 11's Entirely Redesigned App Store

One of iOS 11's boldest changes is the revamped, redesigned App Store that dramatically changes the look and feel of Apple's app marketplace. Aimed at boosting app discovery, the new App Store doubles down on games and splits apps and games into their own sections for the first time.

We went hands-on with the new App Store to give MacRumors readers an idea of what to expect when iOS 11 rolls out to the public this fall.


As seen in the video above, the iOS 11 App Store looks and feels quite a bit different than the iOS 10 App Store. In addition to separate tabs for Games and Apps, there's a new "Today" view that's updated on a daily basis with new content.

The Today view features an App of the Day and a Game of the Day, plus a selection of other content chosen by Apple's App Store editors. That content can range from featured games and apps to interviews with developers to tips on how to use various apps.

Individual app pages have also been updated. Apple is putting more of a focus on reviews, distinctions like Editor's Choice are better highlighted, and content can be shown off with multiple videos. There are also new options that allow things like new in-app purchases and levels to be highlighted, letting developers alert users when apps are updated with new features.

Along with Today, Games, and Apps, there are also the standard sections for Updates and Search, both of which have the same functionality as the current App Store.

The new App Store will roll out in the fall when iOS 11 sees a public release. Registered developers can check out the new App Store right away, while public beta testers will get access in late June via an iOS 11 public beta.

Related Forum: iOS 11

Popular Stories

Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

Top Rated Comments

robertcoogan Avatar
117 months ago
Looks like scrolling hell.
Score: 34 Votes (Like | Disagree)
Superhappytree Avatar
117 months ago
Terrible. Less viewable content because everything is so blown up. You have to scroll more just to get where you want. Not to mention the bland white look which is now everywhere replacing the much better colourful UI (depending on the app page you were on) in the previous version which I actually loved because each app had its own identity. I honestly don't know what they were thinking with this mess. Then again they did create that other mess with the music app which this is unfortunately inspired by so I shouldn't be surprised really.
Score: 26 Votes (Like | Disagree)
manhattanboy Avatar
117 months ago
Looks like scrolling hell.
What does scrolling heaven look like?
Score: 19 Votes (Like | Disagree)
Rogifan Avatar
117 months ago
So Apple gave users tools to stop video auto play in Safari but they added it to the App Store?
Score: 11 Votes (Like | Disagree)
117 months ago
Looks like scrolling hell.
What does scrolling heaven look like?
Score: 11 Votes (Like | Disagree)
117 months ago
We need to MAGA - "Make Apple Great Again"

To that end we need to break up the Apple Monopoly and have legit 3rd Party App Stores for iOS.
Bring some competition back to the game. Stop this clowning around already.
Score: 10 Votes (Like | Disagree)