Facebook is today rolling out a long-awaited feature within its iOS app, which will allow users to post GIFs directly into comments using a native GIF button. To share a GIF, users will find the button sitting next to the emoji button in the text field of the Facebook comment window, and from there they can search for a GIF by typing, horizontally scroll through the results, and tap to share.

facebook gif comments
The new feature will be fueled by Facebook's GIF partners, which already power GIF search abilities in Facebook Messenger, including Tenor, Giphy, Disney, and more.

The company said that the update is in celebration of the 30th anniversary of the GIF format, which was created by Steve Wilhite on June 15, 1987. The celebration will also include exclusive GIFs in collaboration with popular service GIPHY, and a user survey that will appear on Facebook's feed that intends to put to rest the GIF pronunciation debate once and for all. In 2013, Wilhite said the word is pronounced with a soft g, or "JIF," but many users continue to use the hard g alternative.

Facebook said that GIFs in comments will debut today "for all people on Facebook globally," so it should begin appearing across mobile devices and on the web soon. Facebook is available to download on the iOS App Store for free [Direct Link].

Top Rated Comments

wolfshades Avatar
113 months ago
It's GIF, not GIF you neanderthal.
Score: 6 Votes (Like | Disagree)
trainwrecka Avatar
113 months ago
HERE COME THE MEMES!
Score: 6 Votes (Like | Disagree)
mdelvecchio Avatar
113 months ago
holy crap this is huge, guys. /s

so weird that FB and even Apple Photos are just getting gif support now. i've been working with them for literally twenty years.
Score: 4 Votes (Like | Disagree)
Glassed Silver Avatar
113 months ago
HERE COME THE MEMES!
Memes on Facebook is even more of a boring concept than 9gag after the short time it had been reasonably dank.

Either way, don't let your memes be dreams, friends.

Glassed Silver:ios
Score: 1 Votes (Like | Disagree)
JosephAW Avatar
113 months ago
GIF = "Graphics Interchange Format", pronounced "GHIF"
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...