AT&T's DirecTV Now to Gain Cloud DVR and Revamped User Interface - MacRumors
Skip to Content

AT&T's DirecTV Now to Gain Cloud DVR and Revamped User Interface

by

AT&T today announced plans to unveil a next-generation video platform this fall, which will be introduced first to DirecTV Now customers later this summer.

As part of a beta test for the platform, DirecTV Now subscribers will gain access to a cloud DVR feature, which will allow them to record and access their shows from anywhere. A wide selection of live channels will be able to be recorded, with 4K and HD video quality.

directvnowclouddvrbeta

"We all want easy and quick access to our content, regardless of where, when or on what device we watch it," said David Christopher, chief marketing officer, AT&T Entertainment Group. "By developing for a single video platform, we'll deliver new features and platform innovations in a faster, more efficient way. And it will be simple and consistent wherever you watch--TV, phone or tablet."

AT&T also plans to introduce a whole new interface for the video platform, which will provide a "consistent look and feel" across all of the company's consumer video services. DirecTV testers will be able to provide AT&T with feedback on the new design.

Eventually, the next-generation video platform is expected to support features like live TV pausing and parental controls, expected later this year, and user profiles, offline watching (download and go), and 4K HDR are planned for 2018.

According to AT&T, beta testing for the video platform will begin in the summer, and select DirecTV Now customers will receive invites to test the features.

Top Rated Comments

macduke Avatar
115 months ago
Negotiations with all the little mom and pop network affiliates is what is cumbersome and takes a lot of time. Something that every streaming network faces.
The fact that they have to negotiate with these affiliates is proof of how backwards this whole thing is to begin with. Why can't I just get access to whatever network-level program that NBC is broadcasting? I don't care about the local news and whatever re-runs packages that they've purchased to run throughout the day. Why should my geographic location even matter because I'm supposedly within range of their crappy tower that can't even get a clean signal to my house? This whole idea needs to go away.
Score: 4 Votes (Like | Disagree)
Porco Avatar
115 months ago
I'm not sure I understand the way this works... you pay to stream TV shows... and then instead of a normal on-demand service where you can stream whatever you want... you get to virtually 'record' some of those shows up to a limited amount of space... (or is that "22h left" how long you have to watch it?)? Why? I genuinely feel like I'm missing something here. I'm a Brit, and not familiar with DirecTV, so I'd be interested if someone can explain this to me (genuinely).

I mean... (it feels stupid even asking this) they're not *actually* recording GBs of video per user ... right?! So if it's just access to shows they stream... why not just provide access to all of them? Like I said, I don't get it. :confused:
Score: 4 Votes (Like | Disagree)
Scott6666 Avatar
115 months ago
Every time I plan to cancel they announce a new feature set to make me pay for another few months.
Score: 4 Votes (Like | Disagree)
115 months ago
Cool.

$35 for the grandfathered plan i'm on is a steal.
Score: 3 Votes (Like | Disagree)
ck2875 Avatar
115 months ago
It will be interesting to see if they charge extra for this.
Score: 3 Votes (Like | Disagree)
hotgril Avatar
115 months ago
Cloud DVR sounds so anachronistic. Call it on-demand.
But what if they actually have server racks full of DVRs? :p
[doublepost=1500013836][/doublepost]
This service offers a small streaming library and the rest is live broadcast tv but delivered through an app instead of the cable company. This DVR service would allow users to record those live broadcasts that may or may not ever be available for on demand streaming. Live sports, awards shows, concerts, etc. are examples, as well as things like Big Brother which people may want to talk about the next day.
This sounds right. DVRs are considered fair under copyright law. IDK if that alone is the reason, but it would be interesting.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
MacBook Pro Low Angle Wide Lens

macOS 27: Two More Changes Leaked Ahead of WWDC Next Month

Sunday May 10, 2026 9:45 am PDT by
macOS 27 will have a "slight redesign" compared to macOS Tahoe, along with an option to automatically group tabs in Safari, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the design changes will help to address some of the criticism surrounding macOS Tahoe's new Liquid Glass interface. In particular, the changes should improve overall readability....