Apple Expands TV Efforts in Europe With Hiring of Channel 4 Alum Jay Hunt

In the wake of Apple's hiring of Jamie Erlicht, Zack Van Amburg, Matt Cherniss, and Morgan Wandell for its ongoing push into premium television content, Variety reports today that the company has now hired Channel 4 alum Jay Hunt as creative director for Europe under Apple's Worldwide Video service.

Hunt will start work in January as part of the international content development team that reports to Erlicht and Van Amburg, the two executives spearheading all of Apple's new TV ambitions. Hunt's arrival at Apple follows her exit from a chief creative officer position at Channel 4 this past June. In her Channel 4 stint over the last seven years and in her previous position at BBC One, Hunt helped develop shows like Black Mirror, Luther, Sherlock, Humans, and more.

On the content side of things, Apple is said to have set aside a "$1 billion war chest" for its new TV initiative, and has become "inundated" with spec scripts and projects since it made its home at The Culver Studios in California. The first big project coming out of Apple's Worldwide Video service will be new episodes of Steven Spielberg's science fiction anthology series "Amazing Stories".