Snapchat Debuts New Filters That Automatically Recognize Food, Concerts, Pets, Beaches, and Sports - MacRumors
Skip to Content

Snapchat Debuts New Filters That Automatically Recognize Food, Concerts, Pets, Beaches, and Sports

by

Snapchat over the weekend quietly began launching a new intelligent image recognition feature in its app, first spotted by Mashable. The feature automatically recognizes certain objects and events when you snap a picture of them, and provides you with appropriate filters and borders for your images when you scroll through editing options. At launch, recognizable objects include concerts, beaches, pets, sports, and food.

snapchat food filters
Snapchat's image recognition is meant to be used when you are taking pictures of real objects and animals, but it also appears to work for more generic images found on the internet. A Snapchat spokesperson told MacRumors that image processing takes place locally on your iPhone, and the company will continuously improve the feature with better accuracy and quality of the recommendations as more people use it.

The update is launching ahead of Snapchat's imminent redesign, which CEO Evan Spiegel has stated will be a direct response to users who claim the app is difficult to understand. In an earnings letter shared earlier in November, Spiegel said that "our team has been working on responding to this feedback," and the redesign has been hinted at including algorithmic feeds in the Stories section of the app.

Top Rated Comments

rye9 Avatar
110 months ago
hot dog or not hot dog?
Score: 9 Votes (Like | Disagree)
110 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
Score: 6 Votes (Like | Disagree)
TonyC28 Avatar
110 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
30s here and don’t understand Snapchat or the need for people to take pictures of their meal and share it with others. Maybe I’m just an old soul.
Score: 4 Votes (Like | Disagree)
trusso Avatar
110 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
I'm in my late twenties. I think it's pointless. I don't understand Snapchat.

There. Happy? :rolleyes:
Score: 3 Votes (Like | Disagree)
110 months ago
We'll, that should help justify their $16B valuation, or NOT !
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
110 months ago
Que up the hordes of grumpy MacRumors posters in their 40s and 50s complaining that this is pointless and they don’t understand Snapchat.
Every single time Snapchat is mentioned. These forums are filled with complaints.

Every time Facebook is mentioned, you've always got that guy who tells you all about how they don't use Facebook. You know who does use Facebook? Over 2 billion people every day.
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Apple Event Logo

Apple Just Released a New Accessory

Monday May 4, 2026 8:13 am PDT by
Apple today released a new Pride Edition Sport Loop for the Apple Watch. The band features a rainbow design with 11 colors of woven nylon yarns. The new Pride Edition Sport Loop is available to order now on Apple.com and in the Apple Store app in 40mm, 42mm, and 46mm sizes, and it will be available at Apple Store locations starting later this week. In the U.S., the band costs $49. There...