Samsung to Slash OLED Panel Production on 'Weak Demand' for iPhone X, Claims Nikkei - MacRumors
Skip to Content

Samsung to Slash OLED Panel Production on 'Weak Demand' for iPhone X, Claims Nikkei

by

Samsung plans to slash its OLED panel output in response to Apple's decision to cut production of iPhone X due to "weak demand", the Nikkei Asian Review reported on Tuesday. Samsung will make OLED panels for 20 million fewer iPhones at its South Chungcheong plant in the January to March quarter, a lot lower than its original goal of supplying panels for 45 million to 50 million iPhones, according to the paper.

iphone x oled
Samsung is said to have made a 13.5 trillion won ($12.6 billion) capital investment in anticipation of the originally expected number of OLED panel orders from Apple. The new target reportedly reduces plant production to roughly 60 percent of original forecasts, and Samsung's display business is expected to suffer revenue declines for the first half of 2018. Samsung stock fell as much as 2.3 percent in morning trade, reported Reuters, while shares of some Japanese OLED component makers also declined.

Today's report follows previous claims by Nikkei that "weak demand" for iPhone X has forced Apple to slash its production target by half in the three month period from January. However the claim doesn't tally with Apple's own results reported at its recent quarterly conference call earlier this month, and it's unclear which supply chain sources the publication is relying on. Apple CEO Tim Cook has dismissed these types of reports in the past, suggesting that the company's supply chain is very complex and that any singular data point is not a reliable indicator of what's actually going on.

During its record financial results report for the first fiscal quarter of 2018 (which corresponds to the fourth calendar quarter of 2017), Cook said the iPhone X was the top-selling iPhone model every week since it had debuted in November. iPhone shipments were down 1.2 percent year-over-year compared to the year-ago quarter, but only because of an extra sales week last year – Apple's growth was actually 21 percent year-over-year on an adjusted basis.

Tag: Nikkei
Related Forum: iPhone

Top Rated Comments

RichTF Avatar
107 months ago
FaceID is great from a technology standpoint, but really not a game-changer for the consumer.
Face ID has completely changed how I use my iPhone. It feels like there's no passcode even set, even though it's highly secure. Makes for a totally different flow for just about every interaction. I say this as someone who actually owns an iPhone X and uses it all the time.
[doublepost=1519130004][/doublepost]
Who would’ve thought $1000 phone that does exact same thing as last year wouldn’t sell
Erm, except Apple's financial results show that it's selling very well indeed. Are you suggesting that they're lying to their shareholders?
Score: 26 Votes (Like | Disagree)
Aluminum213 Avatar
107 months ago
Who would’ve thought $1000 phone that does exact same thing as last year wouldn’t sell
Score: 22 Votes (Like | Disagree)
cocky jeremy Avatar
107 months ago
Top selling iPhone since it launched?

As in the period since it launched, compared to iPhones currently being sold?

Or highest selling iPhone of all time?

My opinion is that the X is good, but not revolutionary. The screen to body ratio has been done by other manufacturers. The camera is great, but not the best on the market. FaceID is great from a technology standpoint, but really not a game-changer for the consumer.

Like I’ve said before, you can have the equivalent Samsung for half price (in the UK at least). It does 99% of the things the iPhone does for 50% less.
There is no Samsung equivalent. I mean, feel free to send me a link to a Samsung phone that natively runs iOS if I'm wrong.
Score: 14 Votes (Like | Disagree)
107 months ago
Whenever I go out, I rarely see people with an iPhone X. Everyone generally has the 6s-8 (they look the same so I don't know which one they have)

I know people have already said this, but if the price went down for the X, then it would sell a lot more.
Score: 13 Votes (Like | Disagree)
107 months ago
Face ID has completely changed how I use my iPhone.
:eek:

So... the main use case for your phone is unlocking it?

I sort of get what you are saying, but then again not really, touch ID is fine, I'm sure that Face ID is ok - heck a passcode was pretty ok at the time as well. The amount of time I spend unlocking my device is a miniscule fraction of my use time (listening to podcasts / reading web/wikipedia)
Score: 10 Votes (Like | Disagree)
BvizioN Avatar
107 months ago
Whenever I go out, I rarely see people with an iPhone X. Everyone generally has the 6s-8 (they look the same so I don't know which one they have)
I thought about this the other day I was in a caffe Nero place and for around 30 minutes I was in saw around 7 people paying with the iPhone X. The rest could have been any of the other 4 versions. At the Aldi supermarket I see them X all time. Just like the Airpods that I have started to see them everywhere.
Score: 8 Votes (Like | Disagree)

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro Launching in September With These 10 New Features

Saturday May 9, 2026 6:03 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
Apple Watch Series 10 Jet Black Touch ID

Apple Watch Series 12 and watchOS 27: What to Expect Later This Year

Friday May 8, 2026 2:07 pm PDT by
While not too much has been reported about the next Apple Watch models, there are a few rumors about potential design changes and watchOS 27 features. Apple Watch Series 12 and Apple Watch Ultra 4 models are expected to be released in September, and we have outlined some of the key rumored hardware and software changes below. A new Apple Watch SE is not expected this year, as that model was...