Mario Comes to Google Maps in Celebration of Mario Day

Mario Day, which celebrates Nintendo's iconic plumber, takes place on Saturday, March 10. To celebrate Mario Day, Nintendo has teamed up with Google to bring Mario to Google Maps.

Starting today, "Mario Time" is available in Google Maps for Android and iOS devices. To enter Mario Time, tap on the yellow "?" icon that's available in the bottom right of the Google Maps app after updating the app to the latest version.

With Mario Time enabled, your Google Maps navigation arrow will turn into Mario driving a Mario Kart vehicle. Google says Mario will be a "constant companion" wherever you're driving this coming week. The new Mario icon will be visible in Google Maps on every route you take while using the app.

The new Google Maps update with Mario Time is rolling out to iOS and Android users today, and Mario will be available for the next seven days. Google Maps can be downloaded from the App Store for free. [Direct Link]

Nintendo is also celebrating Mario Day with a 50 percent discount on Super Mario Run, which means unlocking the game via in-app purchase will cost you $4.99 instead of $9.99 through March 25. The new lower pricing for the in-app purchase will be available starting on March 10.

Super Mario Run can be downloaded from the App Store for free. [Direct Link]