Apple CEO Tim Cook this morning tweeted out congratulations to People en Español, a Spanish-language magazine which has an issue coming out covering the 50 most beautiful people of 2018. The issue's cover and other individual shots were captured using Apple's iPhone X, as Cook pointed out in his tweet.
¡Felicidades! @peopleenespanol #50MásBellos shot on iPhone X https://t.co/U2oZpZJiUO pic.twitter.com/F0GrXl2LLJ — Tim Cook (@tim_cook) May 4, 2018
Apple and Tim Cook typically share when the iPhone is used to capture images for magazine covers and other media, like last September when TIME Magazine exclusively used the iPhone's camera for its "Firsts: Women Who Are Changing The World" photo shoot. More recently, Cook posted a series of images taken during Holi festivities in India, captured by photographers Prashanth Viswanathan, Amit Mehra, and Ashish Parmar all using the iPhone X.
In an effort to reach a wider audience for its "Shot on iPhone" campaign, Apple last August finally joined Instagram. The @Apple account posts videos, user-submitted photos, and shares Stories all taken on an iPhone.
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Top Rated Comments
Looks fine enough. In a studio setting with controlled light & filled shadows, most any current smartphone can create a pretty good image- especially after going through photoshop.
But there's a reason that a single Hasselblad lens (lens only) costs $3000 and up.