Apple is partnering up with Sesame Workshop to create a range of programming for children, reports Variety. The partnership was established by Zack Van Amburg and Jamie Erlicht, who have been heading up Apple's video efforts.
Sesame Workshop is a non-profit organization that develops educational children's programs such as "Sesame Street," a popular, well-known, long-running program for kids.
According to the terms of the deal, Sesame Workshop will develop live-action and animated series, along with an Apple-exclusive puppet series. Content created for Apple will be original and will not include "Sesame Street," which airs on PBS and HBO.
Apple is, however, rumored to be pursuing a deal with Cartoon Saloon, which has previously produced animated films aimed at both children and adults, including "The Secret of Kells," "The Song of the Sea," and "The Breadwinner."
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple should place their priority on updating their vintage computers ahead of making children's kids TV programs. Lost focus and direction. Let's see: Update the Mac Pro or make Sesame muppets?
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...
I hope they prove me wrong.
It may just be that you're not the target market. Kids programming, if done right, is a huge draw. I'm guessing all of their programming will be on a subscription basis, like Netflix. If they do provide compelling kids programming, that will pull in a LOT of families which will lead to a trickle down effect for the rest of the programming. It's a smart move.
Apple seems to be making a lot of very expensive shows with big celebrities, big name directors and producers, and big production companies, whilst simultaneously looking incredibly boring...
